1 / 11

What goes into a good brochure?

What goes into a good brochure? . Three parts of a good brochure. Introduction. A brochure is designed to move your audience through three stages Gain the persons attention Sell the benefits to this person Explain more about the details to this person. Gain attention.

bly
Télécharger la présentation

What goes into a good brochure?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. What goes into a good brochure? Three parts of a good brochure

  2. Introduction A brochure is designed to move your audience through three stages • Gain the persons attention • Sell the benefits to this person • Explain more about the details to this person

  3. Gain attention • Keep the cover simple. The best chance of grabbing attention is to use one compelling idea to draw them in. • You could use a benefit-oriented headline, or a bold image, or a combination of the two. • If the cover doesn't stir up some genuine interest, then no one will read your brochure

  4. Gain attention • Stop trying to do too much on the front cover. • All you need the cover is one clean, clear concept that attracts the user and introduces the material that's about to follow.

  5. Sell the benefits • The next stage is of your brochure is to sell the benefits of the product, service, or idea. • This is the place to include the following • A list of features • An argument supporting the importance of these feature • A photograph shows the result of using what you are selling

  6. Explain more about the details • The reader has taken the brochure and has opened it. Now you have his attention. • This is the place where you can • answer the most-asked questions, • present testimonials from people who reccomend you • summarize your products or services.

  7. Explain more about the details • Use subheading. They're a great way to break up the writing and give the reader a chance to see where you're headed. • A subheading can make an statement, ask a question, be playful or serious as the situation requires.

  8. Explain more about the details • Use a box for added impact. Everything doesn't have to flow in long columns of type. • Drop some important information into a one-point fine-ruled box. It gives the piece some extra visual interest.

  9. Explain more about the details • Use the back page to provide a one or two final details. • You could do the following • Add your logo • Add the name of your organization, • List some options for getting in touch — your phone and fax numbers, e-mail and street addresses and web URL

  10. Conclusion • A good brochure does these three things • It grabs attention • It sells the benefits • It sells the details

  11. The End Go onto the Storyboard

More Related