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The Global Reach of Radio: 242 Million Listeners in 2013

In 2013, radio emerged as a major communication medium, with 242 million people tuning in, ranking it as the fourth largest "country" in the world in terms of audience size. Listeners dedicated an average of 2.3 to 2.75 hours each day to radio, showcasing its significance in daily life. This data, sourced from RADAR 118 and Arbitron, highlights the enduring power of radio, particularly among individuals aged 12 and older, offering a reliable platform for information and entertainment.

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The Global Reach of Radio: 242 Million Listeners in 2013

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  1. 1 today’s radio audience 242 Million Making it the fourth largest country in the world Listening for an average of 2 3/4 hours each day Source: RADAR 118 Jseptember 2013, Arbitron (Persons 12+, Monday-Sunday 24-Hour Weekly Cume Estimates and Daily Time Spent Listening),

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