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AgriMarine I nc.

…introducing a better way to farm fish. AgriMarine I nc. s ustainable aquaculture technology. Company Overview. Over exploitation of wild fish 75% of wild fish stocks. Inefficiencies of existing fish farms Feed Disease . Growing population Rising demand for fish. Opportunity.

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AgriMarine I nc.

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  1. …introducing a better way to farm fish AgriMarineInc. sustainable aquaculture technology

  2. Company Overview • Over exploitation of wild fish • 75% of wild fish stocks • Inefficiencies of existing fish farms • Feed • Disease • Growing population • Rising demand for fish Opportunity • Headquartered in Vancouver • R&D/Innovation/Improvements • Commercialized in China • Benxi Farms • Trout

  3. Technology

  4. Product • Finfish • Defining Characteristics • Eco-friendly • Quality • Healthier • Fewer pesticides used • Cleaner water • Constant swimming • Feed enhances Omega 3 fatty acid • Fresher • Production located close to market • Firmer-Flesh

  5. Product Strategy: consistent premium quality position as defined by healthier fresher, and firmer-fleshed fish differentiated by the environmental sustainability of the production process • Adaptation • Salmon • Differentiation • Eco-label • Position • Premium, high-quality • Emphasized through our pricing strategy

  6. Perceptual Map Eco-friendly Imported Farmed Local Farmed Low Quality High Quality Imported Wild Local Wild Not Eco-friendly

  7. Pricing Strategy • Quality • Leverage price-quality relationship • But consider changing value perception • Price-quality leader objective • Wholesale: 850 Yen/kg (10.15 USD) • Retail: 920 Yen/kg (11.10 USD) • Consistency • No seasonal Pricing • Sustainability • Market Share objective

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