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Bold Leads 5 Tips to Generate Referrals from Past Clients
It’s no secret that referrals and word-of-mouth marketing drives sales for real estate agents and brands. In fact, 77% of consumers are more likely to buy a new product when learning about it from friends or family. With this in mind, why aren’t we relying on this strategy more frequently?
Although most of us understand how to activate real estate leads, we don’t focus on generating such sales leads on a frequent basis.
Why? Many people are uncomfortable asking for referrals – but we really shouldn’t be. It’s easy, delivers value and results in real estate lead generation.
Be Referable The number one rule in any business – be referable. Although many clients will be one-time in nature, remember the significance of word of mouth marketing. 49% of U.S. consumers say friends and family are their top sources of brand awareness, up from 43% in 2009. This trend is only growing.
Start The Referral Process – Even When You’re Busy Don’t wait for the slow periods in your business. Start the referral process, even when you’re at your busiest times. Drive high quality referrals consistently.
Below are 6 things you can do to generate referrals from past clients starting today. 1. Include a ‘Referrals Appreciated’ in your online marketing platforms From your email newsletter to your social platforms, include a ‘Referrals Appreciated’ button or copy on your online marketing platforms. 2. Make sure your current clients know about all the services you offer. This tactic is taken from the marketing industry. Even if a current client is using one solution from your brand or business, ensure they are aware of everything you have to offer. Include this information in an informal email or in a conversation about their business.
3. Include a dedicated referral page on your website. Whether it’s in the form of a landing page or a dedicated page on your website, ensure an outline of your referral process is forward-facing for current or potential clients. Make it easy for your potential referrals by creating a form for them to complete should they wish to submit online 4. Strive for perfection. It’s easy for your clients to provide a referral when your deliverables are remarkable. Ensure you strive for perfection and are the best you can be. 5. Approach your clients as dedicated partners (and provide referrals) Look at your clients as strategic partners. Offer to provide referrals, if applicable, to select clients as you reach out in the referral process.
Bold Leads is the fastest growing real estate marketing company which caters to agents in the United States and Canada. Contact Us www.boldleads.com 1190 E Chandler Blvd Chandler, Arizona 85224 United States
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