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Walk On Water Creation: Urban Fashion for Trendsetting Punk Enthusiasts

Walk On Water Creation AB caters to the 18-29 age group, embodying urban lifestyle trends with rebellious British punk aesthetics. Our in-house designers, Kajsa Rydberg and Samuel Holmfred, craft cutting-edge products that resonate with catwalkers and trendsetters. Based in central Stockholm, we prioritize eco-friendly production techniques and social responsibility, partnering with certified suppliers. With a diverse collection of over 140 items, we maintain efficient logistics for quick deliveries and constant stock availability. Join us in shaping the future of sustainable fashion.

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Walk On Water Creation: Urban Fashion for Trendsetting Punk Enthusiasts

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  1. COMPANY PRESENTATION

  2. TARGET GROUP • Mental Age: 18-29 • Sub-Culture Catwalkers • Urban Lifestyle • Trendsetters

  3. ATTITUDE • British Punk • Tattoos • Rebel

  4. THE COMPANYWALK ON WATER CREATION AB • In-house Design: Kajsa Rydberg (Products)& Samuel Holmfred (Graphics) • Production & Exports: Peter Carlberger • Sales: Mats Pernfors • Warehouse: Situated outside Stockholm • Office/Showroom:Central Stockholm

  5. ENVIRONMENTAL GOALS • Production: Aiming to choose the most eco-friendly fabrics and components. • Placing production at suppliers that take social responsibility • Transport: Using ISO14001 certified forwarders. • Environmental Project: We support “VI SKOGEN”; a tree planting project to compensate the CO² effect of our trips and shipments (www.viskogen.se).

  6. NUMBERS • 2008 Turnover: € 1 Million • Founded 2001 • 2009 AA-Rated / 2010 AAA-Rated (Only 7% reach this level within our field) • 6 employees • The Walk On Water Collection consist of more then 140 products and is rapidly growing

  7. PRODUCTION, DELIVERIES & STOCK ITEMS • PRODUCTION: • To be able to offer short delivery time and the best price, Walk On Water has developed a strategy to spread the production and to have at least three different manufacturers on same product at all times. This will minimize the loss in lead time for orders. If one or two plants will have delay or stop in production line the orders can easily be moved. • DELIVERIES: • Normal distributor orders are delivered directly from manufacturers to the distributors warehouse. These orders will receive the best discount rate. Smaller Qty´s can be delivered from our warehouse in Sweden. • OEM deliveries within 75 days order. • STOCK ITEMS • Our goal is to have 90% of running collection in stock at all times.

  8. BRAND MARKET POSITION

  9. EXPANSION PLAN 2009-2010EUROPE

  10. EXPANSION PLAN 2010-2011NORTH AMERICA

  11. THANK YOU FOR YOUR PATIENTS.(I don´tsmell as bad as I look…) WWW.WALKONWATER.SE

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