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www.cruisebaltic.com

Cruise Baltic . Ole Andersen Senior Director Sales & Marketing Wonderful Copenhagen Lead partner in Cruise Baltic Project. www.cruisebaltic.com. “Water is not only dividing - it is also uniting”. Uffe Ellemann-Jensen

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www.cruisebaltic.com

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  1. Cruise Baltic Ole Andersen Senior Director Sales & Marketing Wonderful Copenhagen Lead partner in Cruise Baltic Project www.cruisebaltic.com

  2. “Water is not only dividing - it is also uniting” Uffe Ellemann-Jensen Former foreign minister of Denmark and chairman, Baltic Development Forum

  3. 1 region – 10 countries- 19 destinations

  4. Logo – partner level

  5. 4 cornerstones • Common service standards • Common branding • Common PR • Common products and marketing

  6. Handbook Common Standards • Compulsory level • Voluntary compliance • Individual added value

  7. Baltic themes across destinations

  8. Product guide + individual sheets

  9. Billboard

  10. www.cruisebaltic.com

  11. Achievements • Co-operation (from competition to co-operation) • A higher voice in the cruise industry • Project goals achieved • The project continues….

  12. Essentials for a good INTERREG-project • Common understanding (”Not what’s in it for me, but what’s in it for us) • Common goals and strong commitment • Quick results (show that this is not just talk, but an action orientated and result driven project) • Understand and respect cultural differences, but don’t compromise on 1)-2) • Strong project management is crucial • Secure progress

  13. Ideas for new INTERREG-projects • Support prolongation for the 5 best present INTERREG-projects with INTERREG-funding • Combined other tourism-products developed for overseas markets (US and Asia) • Strengthen the infrastructure in the Baltic Area (develop statistics and reasons-to-go between the Baltic countries)

  14. Wishes to INTERREG • Support good projects and support prolonging projects as well • Look critical at the project and the results • But don’t kill good projects with bureaucracy!

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