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Mobile Melds with In-Store Shopping

Mobile Melds with In-Store Shopping. Jack Abraham, Director of Local, eBay. We’ve Become a Mobile-Focused Society. Watch Video. Directions. Chat. Check Email. Mobile Shopping.

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Mobile Melds with In-Store Shopping

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  1. Mobile Melds with In-Store Shopping • Jack Abraham, Director of Local, eBay

  2. We’ve Become a Mobile-Focused Society Watch Video Directions Chat Check Email

  3. Mobile Shopping • Over half the people who regularly shop using their phones are comfortable spending over $100 on a mobile purchase (SmithGeiger LLC) • M-commerce was a $3.4 billion market in the U.S. in 2010; expected to grow to $119 billion by 2015 across the globe (ABI Research)

  4. eBay’s Mobile Commerce Footprint • In 2011, eBay transacted $5 billion through mobile devices • This is an increase of 150%from 2010 • eBay expects to transact $8 billion in 2012 • PayPal Mobile drove $4 billion of TPV (total payments volume) in 2011 • PayPal Mobile estimates $7 billion of TPV in 2012

  5. Shoppers Have a “Mall in Their Pocket”

  6. Mobile and Local Are Intersecting

  7. Mobile Powers Local • 52% of adult mobile users rely on their devices while shopping in local stores (Pew).

  8. Mobile Powers Local • During the holidays, shoppers used their mobile phones while in stores to support their purchase decisions • 59% compared prices with other online and offline retailers • 40% checked inventory • 38% called a friend for advice • 24% looked up reviews *eBay Local and Pew Research Center studies

  9. Mobile Powers Local • So does a mobile search while in-store lead shoppers to make an online purchase? • 35% of shoppers who searched on their mobile device made a purchase in the store • 37% didn’t purchase at all, while 8% purchased the item at another store

  10. Mobile = A Major Opportunity for Retailers • Forrester Research determined that most major retail companies need to make significant investments that transform their traditional operations into agile, multichannel technologies *Forrester Research, 3/11/2011, “Welcome To The Era Of Agile Commerce”

  11. Mobile = A Major Opportunity for Retailers • Of those companies that invested in multichannel initiatives: • 48% saw increased sales • 28% reduced operating costs • 25% increased profitability *Forrester Research, 3/11/2011, “Welcome To The Era Of Agile Commerce”

  12. Multi-Channel Retailer Success eBay was able to give a major retail partner high visibility – not only driving foot traffic into local stores, but also helping them close the loop between shoppers who research online but buy in store.

  13. What’s Next? • Shoppers of the future require agile platforms that allow them to research, review and shop anywhere and at anytime • Retailers that migrate to multichannel operations and embrace technological advances in shopping tools will be better suited to increasing profitability and growing their customer base in the next decade

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