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Expanding Coffee Operations in Asia: A $10 Million Investment for Growth

Abluous Coffee, led by Marketing Manager Anh Nguyen, proposes a $10 million investment to expand operations in the Asia-Pacific region. This initiative aims to increase sales by 44%, reaching $78.4 million. With a focus on comfort and high-speed internet, the strategy targets major urban markets in Japan, China, Hong Kong, Singapore, and Vietnam. The financial objective is to achieve $20,000 in weekly sales per store, while also reducing opening costs. This plan capitalizes on rising coffee consumption in a thriving economy, presenting a promising opportunity for growth.

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Expanding Coffee Operations in Asia: A $10 Million Investment for Growth

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Presentation Transcript

  1. abulous Coffee Asia Prepared by Anh Nguyen Marketing Manager

  2. Proposed Future Operation • $10 million investment to developing • Asian operation • Yield 44% increase sales to 78.4 million • Comparable stores will also go up 7 percent for each year

  3. Opportunity • In Asia Pacific Rim: 150 stores in Japan, 70 stores China, 60 stores in Hong Kong, 45 stores in Singapore, 25 stores in Vietnam • Large urban population • Rising economy • Increasing coffee consumption

  4. Marketing Strategy • Focus on an appealing atmosphere with plenty of comfortable seats so that people feel welcome to stay longer. • High- speed wireless internet service

  5. Financial Objectives • Have each store reach a $20,000 weekly sales level. • Open new stores with lower store- opening costs.

  6. Sales Forecast

  7. Sales Forecast

  8. Conclusion • The potential sales in Asia will be explored • Decision:

  9. Thank you for your time

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