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a bulous Coffee Asia

a bulous Coffee Asia. Prepared by Anh Nguyen Marketing Manager. Proposed Future Operation. $10 million investment to developing Asian operation Yield 44% increase sales to 78.4 million Comparable stores will also go up 7 percent for each year. Opportunity.

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a bulous Coffee Asia

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  1. abulous Coffee Asia Prepared by Anh Nguyen Marketing Manager

  2. Proposed Future Operation • $10 million investment to developing • Asian operation • Yield 44% increase sales to 78.4 million • Comparable stores will also go up 7 percent for each year

  3. Opportunity • In Asia Pacific Rim: 150 stores in Japan, 70 stores China, 60 stores in Hong Kong, 45 stores in Singapore, 25 stores in Vietnam • Large urban population • Rising economy • Increasing coffee consumption

  4. Marketing Strategy • Focus on an appealing atmosphere with plenty of comfortable seats so that people feel welcome to stay longer. • High- speed wireless internet service

  5. Financial Objectives • Have each store reach a $20,000 weekly sales level. • Open new stores with lower store- opening costs.

  6. Sales Forecast

  7. Sales Forecast

  8. Conclusion • The potential sales in Asia will be explored • Decision:

  9. Thank you for your time

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