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PRO Webinar

PRO Webinar

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PRO Webinar

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  1. PRO Webinar June 2010 Site Reviews: Increasing International Traffic Rand Fishkin – CEO, SEOmoz Rob Ousbey – VP Operations, Distilled Consulting (US) (day / month / year)

  2. http://www.snapcomms.com Sites Reviewed http://www.africanscholar.com/ http://www.liligo.fr/ http://www.seomoz.org/dp/pro-webinars

  3. SnapCommshttp://www.snapcomms.com/Software for Enterprise internal communication.Business ChallengesGenerate global leads. Key markets are UK, USA and AustralasiaNeed more leads from Australia and UKGetting return customers G’day mate!

  4. Video SEO FTW!

  5. Watching Rankings Internationally Use Country TLD + Engine Use GL=CC for greater precision Unfortunately, even this method isn’t universally accurate. You may need a proxy IP or friend in-country to help

  6. Australia United Kingdom

  7. New Zealand Canada

  8. Create a KPI/Opportunity Chart Each Month If volume and traffic matches, you may need to identify different keywords employed in that geography. If searches are similar but traffic is low, rankings may be the problem.

  9. Get Conversion Rate Numbers Across Geographies. If they differ, you may not be speaking everyone’s language.

  10. Usability Testing in Target Countries May Be Worthwhile Steve Krug’s “Rocket Surgery Made Easy” is a top notch book on how to conduct usability testing without spending a fortune.

  11. Content + Participation = Branding Viral content targeted at each country; interviews, PR, media, guest posts on popular sites in those geos; in-person speaking at events/seminars will all help

  12. African Scholar http://www.africanscholar.com/AdvertisingBusiness ChallengesGetting regional traffic from foreign AudiencesGetting Directories to Link to UsAppearing on the first page of page rankings

  13. Duplicate Content Issues Let’s get canonicalizing! http://www.seomoz.org/seo-toolbar

  14. “Advertise” link doesn’t go anywhere Stock photo that doesn’t change with context Website Credibility & Usability Uncenterednav links Why the Full Name? 3 Columns? RSS Next to Login?

  15. Strategies for International Traffic Growth More Content!

  16. Strategies for International Traffic Growth Community Building

  17. Elements for Performing in Country-Specific Search Queries • Country Code TLD • Language • IP Address Location • GG WM Tools Targeting • Links from Other Websites in the Country • Physical Address

  18. Liligo http://www.liligo.fr/Travel Price comparison site I ♥ Travel

  19. Uniqueness & Quality of Content on Detail Pages http://www.seomoz.org/blog/whiteboard-friday-generating-unique-content

  20. Drop down goes to other TLDs (I like this) Nice description of value prop, but may benefit from A/B Testing Some text rendering issues Unique pieces like CO2 Calc are awesome Beware keyword-targeted footer links

  21. Great blog – good, unique content

  22. Internal linking may be a bit over-commercial

  23. Licensing Content to Other Sites • Sponsoring Travel Bloggers on Trips • Partnering w/ Tourism Boards to Promote Destinations • Publishing Travel Research + News Outreach / PR • UGC via Travel Deal Submissions (ala Slickdeals) • Buying Travel Sites/Blogs in Smaller Markets or Contracting Writers/Bloggers Strategies for Consideration

  24. Q+A Rand Fishkin, CEO & Co-Founder, SEOmoz • Webinar info & downloads: http://www.seomoz.org/dp/pro-webinars • Twitter: @SEOmoz #mozinar • Facebook: http://www.facebook.com/SEOmoz Ask your question in the Q & A section