Why to Animate ? It's a journey into fantastical Don't animate for scene, animate for the story. What if it cannot be done in Live action ?? It's an Artists catharsis .
Who is an Animator ? A person who can do a synthesis of motion, graphically or through objects
Animation BPO in India • The animation industry in India is estimated at $460 million (Rs 2,232 crore). It is expected to grow at a CAGR of 27 per cent and reach $1.16 billion (Rs 5,644 crore) by 2012. • This industry can be categorized into four different components: Entertainment, education, content development and multimedia/web design. • With approximately 200 animation studios, India has emerged as a global outsourcing hub for animation technology services.
Advantages • Low cost of production ($300,000 in US or Europe is $25000 in India. • Skilled Man power • Vernacular is not a handicap
Disadvantage • the cost differance is dependent on client Country's Economy • the cost differance is dependent on the service provider Country's Economy • Unstable and speculative. • Creates intra-organization disparity among the resource people.
Plan B • Develop a potent market for Intellectual Content. • Create environments for holistic education , not about Animation but about the entire process of film Making • Create entrepreneurs and independent film makers.
Create short films , earn visibility on festival circuit. • Indigenous style of storytelling. (this harks back to the Film Division and Amarchitrakatha days). • Flexible Pipelines instead of template provided by client
Explore mediums other than middle of the road CG and Cel Animation. • Cutout • Clay • Object • Pixiliation • Hybrids the medium above can be handled by smaller teams in tighter budgets
when wisely used with the combination of good story, the medium can turn out to be a novelty in a market that is being over populated by CG and Cel Animation. • A non Artists can also work with these mediums. • A non Technical person can also work with these mediums
The real joy of animation that lies in the physical process of being able to touch and feel your animate-able space, can be explored. • This can happen without disturbing the already established Outsource market run by renowned Production houses. • Market slowly changes from " Job Driven" to "Artist Driven" .