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Developing Creative Industries: Overcoming Challenges for Trade and Development

Learn how developing countries can enhance creative goods and services through improved know-how, investment, business, and marketing. Explore strategies at national and international levels for fostering the creative industry.

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Developing Creative Industries: Overcoming Challenges for Trade and Development

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  1. UNCTAD Classification – CREATIVE INDUSTRIES/CREATIVE ECONOMY

  2. Source: UNCTAD Creative Economy Report 2008

  3. COMMENTS (UNCTAD Creative Economy Report 2008 ) 4 areas critical to generate diversified and competitive creative goods and services for trade and development gains which many developing countries lack are: 1. The Know-how 2. Investment 3. Business 4. Marketing

  4. CHALLENGES FACING MOST DEVELOPING COUNTRIES IN DEVELOPING THE CREATIVE INDUSTRY A) At the National level • The need to upgrade quality at the various stages of the value chain (creation, production, marketing and distribution, consumption) of creative production. • Promote inter-ministerial action. • Reinforce competition policies. • Encouraging financing schemes to support independent micro & small creative entrepreneurs. • Attract joint ventures and co-productions. • Promote public – private partnerships. • Increase awareness about intellectual property rights and reinforce domestic collecting systems. • Improve mechanisms for accessing advanced technologies including ICT.

  5. B) At the International level Market access Non – competitive business practices due to the oligopolistic market structure The concentration of market channels and distribution networks in few major markets Limited access to funds from regional and multilateral creditors to the creative sector. Technological exclusion, which undermines the competitiveness of developing countries RECOMMENDATION Each country should identify the creative industry with its best competitive advantage in the global market.

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