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BREAKING THE MYTH

BREAKING THE MYTH. WHY YOU DON’T ALWAYS WANT TO RANK #1 IN GOOGLE. Who am I ?. Born at 1990 B.Sc in Mathematics & Computer Science Google Partners Certified in Analytics and Adwords Co-Founder & CTO of algomizer (TASE: ALMO). Innovation Give & Takes for Today.

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BREAKING THE MYTH

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  1. BREAKING THE MYTH WHY YOU DON’T ALWAYS WANT TO RANK #1 IN GOOGLE

  2. Who am I ? • Born at 1990 • B.Sc in Mathematics & Computer Science • Google Partners Certified in Analytics and Adwords • Co-Founder & CTO of algomizer (TASE: ALMO)

  3. Innovation Give & Takes for Today 1 myth braking = lots of money saved! Buying media = paying to appear in front of your customers

  4. Innovation Give & Takes for Today

  5. Innovation Give & Takes for Today Appesus Einstein

  6. Innovation Give & Takes for Today “I double the budget You double the sales”

  7. ! LOL ! PAY PAY

  8. 1 4 2 3

  9. MONTH 1: Ranking #2, $33.3 spend per customer $100 spend 3 customers The average profit from a customer = $60 MONTH 2: Ranking #1, $50 spend per customer $200 spend4 customers $100

  10. LOSING MONEY

  11. The Average Lie Caught in Action

  12. Beat The Myth! Don’t check if it’s worthy on the average, Check if the marginal addition is still worth it!

  13. algo-History • 2012 • Aviv & I founded “ADOSTER” • 2013 • Went Public • Named “algomizer” • Recruited Noam Band as CEO • 2014 • Purchased “Promodity” Technology

  14. Keep in Touch! hila@algomizer.com / contact@algomizer.com www.algomizer.com (… Now will be the best time for questions)

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