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Opening the Electronic Doors

Opening the Electronic Doors. Stafford Kendall Principal, Covalent Logic. In The Long, Long Ago. Telephone Telegraph Tell-a-Friend Television. Broadcast. Twitter Facebook Pages Blogs Email Newsletters. Conversation. MySpace Facebook Groups LinkedIN Blogs Discussion Boards.

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Opening the Electronic Doors

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  1. Opening the Electronic Doors Stafford KendallPrincipal, Covalent Logic

  2. In The Long, Long Ago Telephone Telegraph Tell-a-Friend Television

  3. Broadcast • Twitter • Facebook Pages • Blogs • Email Newsletters

  4. Conversation • MySpace • Facebook Groups • LinkedIN • Blogs • Discussion Boards

  5. Build It • Minimum: • Share • Email to a Friend • Subscribe • Extras: • Facebook Page • Facebook Group • Twitter

  6. Share On Facebook

  7. Subscribe • Don’t require too much – they will just lie. • Follow CAN-SPAM: • Your Contact Info • Unsubscribe Link • Double Opt-in Recommended • Allow Self-Segmenting

  8. Consider Social Networking • Facebook • Twitter • Blog • Email Newsletter

  9. Facebook Users

  10. Page

  11. Page • Broadcast • Get “fans” • Message the group • Postings appear in fans’ News Feed • Update once a week – minimum. • Message once a week – maximum.

  12. Group

  13. Group • Conversation • Can be private • Posts do not appear in News Feed • Can message whole group • Have to “let it go” more than with a Page.

  14. Causes

  15. Causes • App to encourage action – using overt viral networking and broadcast tools. • Adds donation portal to “Page” concept. • Once a week updating is a good pace.

  16. Twitter

  17. Twitter • Multiple feeds – niche, niche, niche. • Write evergreen tweets before you start to help fill the void. • No necessary, required updating schedule, once a day is a good pace.

  18. There’s Nothing New Under the Sun • Same rules of etiquette and grace apply. • Trust your instincts. • Listen before you speak. • Beg forgiveness, don’t ask for permission. (unless you’re mass emailing)

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