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Unlocking Social Media Secrets for Effective Communication Strategies

Discover the key strategies to effectively utilize social media platforms for communication, including Facebook, Twitter, blogs, and email newsletters. Learn how to engage with audiences, maximize reach, and build a strong online presence. Gain insights on best practices, content creation, and interaction techniques to enhance your digital communication skills.

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Unlocking Social Media Secrets for Effective Communication Strategies

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  1. Opening the Electronic Doors Stafford KendallPrincipal, Covalent Logic

  2. In The Long, Long Ago Telephone Telegraph Tell-a-Friend Television

  3. Broadcast • Twitter • Facebook Pages • Blogs • Email Newsletters

  4. Conversation • MySpace • Facebook Groups • LinkedIN • Blogs • Discussion Boards

  5. Build It • Minimum: • Share • Email to a Friend • Subscribe • Extras: • Facebook Page • Facebook Group • Twitter

  6. Share On Facebook

  7. Subscribe • Don’t require too much – they will just lie. • Follow CAN-SPAM: • Your Contact Info • Unsubscribe Link • Double Opt-in Recommended • Allow Self-Segmenting

  8. Consider Social Networking • Facebook • Twitter • Blog • Email Newsletter

  9. Facebook Users

  10. Page

  11. Page • Broadcast • Get “fans” • Message the group • Postings appear in fans’ News Feed • Update once a week – minimum. • Message once a week – maximum.

  12. Group

  13. Group • Conversation • Can be private • Posts do not appear in News Feed • Can message whole group • Have to “let it go” more than with a Page.

  14. Causes

  15. Causes • App to encourage action – using overt viral networking and broadcast tools. • Adds donation portal to “Page” concept. • Once a week updating is a good pace.

  16. Twitter

  17. Twitter • Multiple feeds – niche, niche, niche. • Write evergreen tweets before you start to help fill the void. • No necessary, required updating schedule, once a day is a good pace.

  18. There’s Nothing New Under the Sun • Same rules of etiquette and grace apply. • Trust your instincts. • Listen before you speak. • Beg forgiveness, don’t ask for permission. (unless you’re mass emailing)

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