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Show Me the Money

Explore the evolving landscape of e-commerce in the arts sector, including regulations, design strategies, online ticketing, payment options, and future trends. Discover how online platforms can enhance relationships, boost donations, and streamline operations. Stay ahead in the digital revolution!

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Show Me the Money

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  1. Show Me the Money E-commerce in the arts Hans de Kretser Hans@dekretser.com

  2. Show Me the Money E-commerce in the arts Hans de Kretser Hans@dekretser.com

  3. The total value of UK internet sales by businesses reached £103.3 billion [ONS e-commerce survey, October 2006 for the previous year]

  4. The value of goods bought on the internet this Christmas jumped by 50% to over £7bn for the 10 weeks up to Christmas[The Independent, December 2006]

  5. Ticketmaster.co.uk is the 18th most popular online retailer in the UK[Source: IMRG-Hitwise Hot Shops List, November 2006]

  6. Online now accounts for 10% of all retail sales in the UK, compared to just 0.5% in 2000.[IMRG via E-Consultancy Blog, January 2007]

  7. 67% of internet users have bought online [BMRB internet monitor November 2006]

  8. 65% of internet users believe using credit cards online is safe [BMRB internet monitor November 2006]

  9. £629 is the average amount spent online per user in last six months [BMRB internet monitor November 2006]

  10. Top types of sites visited A site where you can buy a product or a service 20.46m Map/Direction Site 17.82m Local Info Services 15.97m Weather Sites 11.97m Local Government/council 11.81m Price Comparison Sites 11.59m Education Sites 11.58m Auction Sites 11.45m Music Sites 11.32m Personal Finance Sites 9.46m

  11. UK shoppers make more purchases online than in other European countries [emarketer.com January 2007]

  12. …and spend more then other Europeans [Forrester research, July 2006]

  13. Half the UK population makes money by selling online, making £8.5 billion in the last year, an average of £341 a head.[Orange Broadband, 2006]

  14. 54% of UK residents are using online sales websites to make extra funds.[Orange Broadband, 2006]

  15. 12% of people over the age of 30 claim to have made in excess of £500 by selling online.[Orange Broadband, 2006]

  16. Of 1,000 retailers, two-thirds (69%) of UK retailers are missing out on potential revenues by not offering their goods or services online.[Source: Barclaycard via E-Consultancy Blog, December 2006]

  17. 23% claimed the cost of setting up online was a major barrier • 13% were put off by the technical knowledge required to set up a website

  18. Three-quarters of the UK population shop online.[Source: SciVisum (via Revolution), September 2006]

  19. 57% cited speed as the main reason for buying online[Source: SciVisum (via Revolution), September 2006]

  20. But 78% of e-shoppers have turned off a computer out of frustration with site performance[Source: SciVisum (via Revolution), September 2006]

  21. 47% said that sites that crashed mid-transaction were a major cause of web rage[Source: SciVisum (via Revolution), September 2006]

  22. 54% were frustrated by the inability to ask questions over the phone, while others cited usability issues such as complicated registration (47%), inability to find information (46%) and inability to amend orders (45%).[Source: SciVisum (via Revolution), September 2006]

  23. Show Me the Money E-commerce in the arts Hans de Kretser Hans@dekretser.com

  24. Content • An overview and key considerations • Regulations • Making it work – design in practice • Stepping up • What the future has in store

  25. Online Ticketing

  26. Online Ticketing

  27. Online Multi-buy

  28. Online Membership

  29. Online Memberships • Tate • 25% memberships online • New online relationships

  30. Paperless direct debit

  31. Online gift tokens

  32. Online Merchandise

  33. Online Donations

  34. Online Donations

  35. Online Donations Panto Donations £1 to each booking Option to remove Gift Aid Cinderella £5,364 Peter Pan £1,625 Children’s Hospital Fund

  36. Ancillary services

  37. Online Auctions

  38. Mobile Technology

  39. Mobile Technology

  40. Phone tones

  41. Payment options • Offline processed payments • Credit Card payments • Third party such (e.g. WorldPay) • Direct with bank • Mobile • Stored details (e.g PayPal) • Micro-payments

  42. Offline payment

  43. Offline payment

  44. Payment Service Providers

  45. Payment Service Providers • WorldPay Fees • £200 set up • £30 per month • £0.18 - £0.25 per transaction • Other providers include SecPay and securetrading

  46. Payment Service Providers

  47. Payment Service Providers

  48. Through your bank • Rigorous set up • Separate merchant accounts • Impose higher percentage commissions • Banks adopt customer side if they query delivery leading to chargebacks

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