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Presented by : Guillaume Prost Seghen Zeremariam

Presented by : Guillaume Prost Seghen Zeremariam. Presentation of REKA Mission Reka Products Impacts on Tourism in CH Conclusion. Table of Contents. Founded in 1939 Cooperative , Social company Second most -important provider in Swiss m arket for holiday apartments

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Presented by : Guillaume Prost Seghen Zeremariam

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  1. Presented by : Guillaume Prost SeghenZeremariam

  2. Presentation of REKA • Mission • RekaProducts • Impacts on Tourism in CH • Conclusion Table of Contents

  3. Founded in 1939 • Cooperative, Social company • Second most-important provider in Swissmarket for holidayapartments • Unique company of itskind • Over 500 shareholders • No interests are reversed 1. Presentation of REKA

  4. 1. Presentation of REKA

  5. Owns over 2800 holidayapartments • Companydividedbetween 3 units • Argent Reka • Vacances Reka • Finances & Central services • Marketing tasksattached to the director 1. Presentation of REKA

  6. Provideholiday packages at a fairprice to: • Familieswith a lowincome • Monoparental families • Disabled people • In 2012, dedicated CHF 2.3 million to the social holidaysfund • CHF 119’687.– donated to externalorganisators of camps for disabled people 2. Mission

  7. 2 Business Units: • RekaMoney (Reka-Card, RekaChecks& RekaRail) • Reka Holidays • Used by over 4000 employers as salary bonus in CH • Markets a unique combination of products in Switzerland 3. RekaProducts

  8. Two million customers • Use of Rekachecks possible at more than 8700 collection points • Museums, gas stations, night clubs, cinemas, leisure & travel, CFF SBB FFS etc… • Represents more than 1.3 million overnight stays in CH. 4. Impacts on Tourism in CH

  9. Important actor of domestictourism in CH • One of the rare companiesreaching to low-incomefamilies 5. Conclusion

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