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What are we really selling?

Concept Celebration, Q3 – Q4 November 10 - 11 Concept refresher, design innovation and production processes. MP CONCEPT… Which means?. What are we really selling?. Problems and solutions (helps with articles and prospecting) Action-oriented editorial Access to our readers

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What are we really selling?

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  1. Concept Celebration, Q3 – Q4November 10 - 11Concept refresher, design innovation and production processes

  2. MP CONCEPT… • Which means? What are we really selling?

  3. Problems and solutions (helps with articles and prospecting) • Action-oriented editorial • Access to our readers • Find the sources your advertisers want to be aligned with • Find the sources that convey your clients’ messages better than they could • We convert interest to action • We turn engaged readers into customers • Etc. Etc. Etc. Buzz words and catch phrases

  4. The perfect article…

  5. The amazing covers continue...

  6. Notable editorial http://doc.mediaplanet.com/all_projects/8484.pdf

  7. Notable editorial http://doc.mediaplanet.com/all_projects/7768.pdf

  8. Notable editorial http://doc.mediaplanet.com/all_projects/8626.pdf

  9. Notable editorial http://doc.mediaplanet.com/all_projects/8112.pdf

  10. Notable editorial http://doc.mediaplanet.com/all_projects/8422.pdf

  11. North America has checked off 15 checks O.P.P.

  12. Design has already improved in Q4 http://doc.mediaplanet.com/all_projects/7788.pdf

  13. Breast Cancer, TO

  14. Investing in Women, NY NOTE: PM and Designer worked closely together from Week 1

  15. http://doc.mediaplanet.com/all_projects/8428.pdf Investing in Women & Girls, NY http://doc.mediaplanet.com/all_projects/8428.pdf

  16. Link the pages

  17. Dose of Inspiration emails and NAP

  18. I am celebrating this... Are you? • Let PMs know they were recognized in this presentation • Present reports at the morning meeting • Make a new PM feel like a star when the first report releases • Comment on their articles (READ THE REPORTS) • Ask BDs/PMs about their favorite reports • Talk about the contests

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