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LATEST DEVELOPMENTS OF THE CZECH RETAIL, EXPANSION OF SHOPPING CENTRES

LATEST DEVELOPMENTS OF THE CZECH RETAIL, EXPANSION OF SHOPPING CENTRES. Tomáš Drtina, INCOMA Research. INCOMA Research. established in February 1991 ; since May 2000 member of the international group of GfK m ember of ESOMAR, SIMAR, EAERCD, ICSC

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LATEST DEVELOPMENTS OF THE CZECH RETAIL, EXPANSION OF SHOPPING CENTRES

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  1. LATEST DEVELOPMENTS OF THE CZECH RETAIL, EXPANSION OF SHOPPING CENTRES Tomáš Drtina, INCOMA Research

  2. INCOMA Research • established in February 1991; since May 2000 member of the international group of GfK • member of ESOMAR, SIMAR, EAERCD, ICSC • 25 full-time employeees, who carry out about two hundred research and consultancy projects a year, most of them in the segment of retail & real estate research • combines local and international know-how • operates mainly in Czechia and Slovakia, but activities also in other countries of CEE region (in cooperation with the partner GfK companies) • INCOMA is market leader in the field of retail & real estate research and consultancy • can take benefit of own wide consumer, retail and real estate database • conducts regularly generic multi-client surveys, dealing mainly with retail, but also e.g. with leisure or residential market segments • can guaranteeunbiased and objective expert view • has established long-termpartner relationshipswith its clients (mainly retailers, developers, suppliers)

  3. MAIN TRENDS IN CZECH RETAIL • market concentration speed slowing down, TOP 10 retailers control 50% of the FMCG already • competition getting sharper, not all big retailers recorded a good year in 2004 • hypermarket has become the most preferred retail format, however its growth has stopped recently • market more global, more international • discounters on their way up – they managed the highest growth in 2004, thanks to Lidl • even higher pressure on communication of low prices by most retailers • changes in shopping behaviour, shoppers becoming more demanding • growing differentiation among shoppers

  4. TOP50 CHAINS‘ RETAIL SALES STRUCTURE

  5. DEVELOPMENT OF NUMBER OF HYPERMARKETS IN THE CZECH REPUBLIC • in 2004, 15 hypermarkets were opened, this year further 10-12 are planned (+ small Tesco)

  6. DEVELOPMENT OF HYPERMARKET SELLING SPACE IN THE CZECH REPUBLIC • at the end of 2006, the level of 100 m2 per 1000 inh. can be achieved

  7. TOP10 RETAILERS IN CZECHIA (revenues in CZK billion) • the fastest grow was by Lidl, further by Makro, Ahold, Tesco, Kaufland

  8. PURCHASING POWER IN CEE STILL LOW Germany = 100

  9. HYPERMARKET SELLING SPACE IN CZECH DISTRICTS – PER CAPITA (1.1.2005)

  10. WHAT IS IMPORTANT FOR YOU WHEN BUYING FOOD? (average mark 1=very important, 5=totally unimportant)

  11. IMPORTANCE OF PARTICULAR FACTORS FOR THE CHOICE OF SHOPPING PLACE - FASHION  average importance, where 1 - very important, 5 - unimportant factor 

  12. DO YOU USE A CAR FOR SHOPPING ? (in % of respondents, by household monthly income and by size of place of residence) • three fifths of households use a car for shopping regularly (esp. the richer ones)

  13. IN WHAT TYPE OF STORE DO YOU REALIZE MOST OF YOUR EXPENDITURES ON FOOD ? • preferences for hypermarkets do not grow anymore

  14. IN WHAT TYPE OF STORE DO YOU REALIZE MOST OF YOUR EXPENDITURES ON FOOD ?

  15. EXAMPLE FORMAT PREFERENCES BY SHOPPER TYPES (FMCG): CZECHIA

  16. SHOPPING CENTRES - LATEST MARKET DEVELOPMENTS „Hypermarketmania“ still continuing, however bigger accent put on „quality“ issues recently New Concepts (traditional, specialized, malls, retail parks, factory outlet..) Not just „out-of-town“ Gastronomy & Leisure to be integrated in majority of the new projects – „RETAILTAINMENT“, multi-function complexes Expansion (tens of pipeline projects) Big Big Big Fierce competition (winners and losers) Changes in ownership and management

  17. SHOPPING AS A WAY OF SPENDING TIME Source: SHOPPING MALL 2004 (INCOMA + GfK)

  18. Within the framework of census of 177 largest shopping centres in Czechia were indentified ca.: • 3560 shops • 409 gastronomy outlets • 50 leisure facilities • 299 service outlets • NOT JUST RETAIL…

  19. ROLE OF A HYPERMARKET IN A SHOPPING CENTRE Half households visit their centre mainly because of shopping in the hypermarket. Shopping mall is the main visit target for approximately one eighth of shoppers. Generally about one half of households visit shopping mall.

  20. SHARE ON RETAIL SPACE IN SHOPPING CENTRES

  21. FASHION SECTOR EXPANDING • (total number of stores in Czech shopping centres by categories)

  22. NEW/FUTURE SHOPPING CENTRE PROJECTS - BOOM CONTINUES Centrum Chodov Galerie Butovice Karlovy Vary Liberec Vaňkovka IGY České Budějovice Carrefour Eden Plaza Centrum Plzeň Carrefour Královo Pole Palladium Novo Plaza Prague Nord Arkády Pankrác Plaza Centrum Brno

  23. Thank you for your attention! drtina@ incoma.cz www.incoma.cz

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