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Product Overview Low-Cost 10/100Mbps Unmanaged Switches DES-1005A/8A/16A/24A

Product Overview Low-Cost 10/100Mbps Unmanaged Switches DES-1005A/8A/16A/24A. Ethernet Switch Product Dept. Agenda. Initiative Project Scope Product Introduction Time Frame Appendix: Spec Matrix. Initiative. Market Trend In emerging countries

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Product Overview Low-Cost 10/100Mbps Unmanaged Switches DES-1005A/8A/16A/24A

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  1. Product OverviewLow-Cost 10/100Mbps Unmanaged SwitchesDES-1005A/8A/16A/24A Ethernet Switch Product Dept.

  2. Agenda • Initiative • Project Scope • Product Introduction • Time Frame • Appendix: Spec Matrix

  3. Initiative • Market Trend • In emerging countries • Strong demands on products with lower cost. • Competitors from China offer very aggressive price and have been eroding D-Link’s market share. • In developed countries • Project-based with cost-demanding. • D-Link Move • Create low-cost unmanaged switches for • Emerging countries • Cost-demanding projects • Strategically offer the special pricing support to position as the weapon to block China competitors from channels. • Continue the momentum of D-Link’s excellent sales performance on unmanaged switches at the position as WW no.1 in terms of both of port shipment and revenue. • Existing 5/8 10/100Mbps unmanaged switches will be housed with brand New ID and keep the same market & pricing strategy for the product differentiation from this low-cost line.

  4. Project Scope • Warranty to end-customers • To make the product differentiation. The warranty term offered on existing unmanaged switches* should be better than this low-cost “A” series. The warranty to end customers for the "A" series is "1 year“. * DES-1005D/1105/DSS-5+, DES-1008D/1108/DSS-8+, DES-1016D/DSS-16+, DES-1024D. • Model Name • DES-1005A: 5-Port 10/100Mbps Unmanaged Switch • DES-1008A: 8-Port 10/100Mbps Unmanaged Switch • DES-1016A: 16-Port 10/100Mbps Unmanaged Switch • DES-1024A: 24-Port 10/100Mbps Unmanaged Switch • Selling Points • Lower pricing without sacrificing product quality. • More suitable offering for cost-demanding customers. • Reliable electrolytic capacitor & power adapter/supply. • More compact-size housing & More simplified package. • Silent fan-less design. • Pricing Information • Please get pricing from HQ RM.

  5. Product Introduction DES-1005A/ 1008A • Housing ID: • Adopt corporate low-cost ID series. • Black color and NO extra painting • Much smaller dimension: • DES-1005A: 97 x 79 x 28 mm (3.8 x 3.1 x 1.1 inch) [W x D x H] • DES-1008A: 128 x 68.5 x 25.4 mm (5.0 x 2.7 x 1.0 inch) [W x D x H] • External Power Adapter: • Switching 5V/1A with Energy Star level "V” • The location of power jack: left side instead of back side* • Reliable electrolytic capacitor. * The design is to reduce the dimension of both PCB & housing. The location of current shipping unmanaged switches are at back side.

  6. Product Introduction DES-1016A/ 1024A • Housing ID: • 11-inch 1U metal housing. Both desktop & rack-mount installation. • With black-paining. [DES-1016D/24D: brown-painting] • Minimize dimension by size down 5cm at depth, comparing with current shipping DES-1016D/24D. • Dimension: 280 x 125.8 x 44 mm (11.0 x 5.0 x 1.7 inch) • Power Supply • Internal Universal Power Supply. • Reliable electrolytic capacitor.

  7. Package Design • Adopt Gift Box Design. • Simplified artwork with black-and-white color. • Smaller dimension for 5A/8A* * GB dimension of current DES-1005D/8D: 250 x 208 x 68 mm (9.8 x 8.2 x 2.7 inch)

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