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Public Awareness Team Webinar April 8, 2011

Public Awareness Team Webinar April 8, 2011. What’s new??. Lift up a child. Busses New stuff & reminders Recruitment Plans Scheduling Meetings Training Update Social Media Blue Sunday April Plans Inspiration: Video Motivation Impact of Volunteers Mottoes Wikis.

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Public Awareness Team Webinar April 8, 2011

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  1. Public Awareness Team Webinar April 8, 2011 What’s new??

  2. Lift up a child. • Busses • New stuff & reminders • Recruitment Plans • Scheduling Meetings • Training Update • Social Media • Blue Sunday • April Plans • Inspiration: Video • Motivation • Impact of Volunteers • Mottoes • Wikis

  3. Accountability and Busses. • As in being thrown under. • Need to see all reports before they are submitted. Monthly, trip, recruitment plans. • Monthly reports go to me, Regional Supervisor, and Louise, not counties.

  4. Recruitment Plans • No extra printing. • Printed materials should be delivered into somebody’s hands. • Some posters. • Speaking engagements: develop specific handouts and presentations. • Wendi: http://www.doodle.com/xnwbufsfipcsggkhbwzkitw6/private

  5. Training Update: • Using case studies for Chapter 10. Will send CD. Takes a lot of preparation. • April 20: Region 1 PR Meeting. Pr update, Case study TOF. • May 5: Proposed date for Columbia Case Study TOF with senior staff.

  6. Social Media • FacebookPages: 126 active users on state page. PRT is now responsible for doing updates in your county. Adding wall features. • Be sure you are adding your trainings to your Facebook pages. • Famous People stories

  7. Blue Sunday • What do we need? • How do we make this work?

  8. April Plans • Events: Volunteer Appreciation Luncheon • Tracee: Blue Ribbon event Marlboro • Horry Baseball Game • Whitney’s Origami Blue Ribbons & Spartanburg • Wendi: Rock Springs event, Defenders for Children events • Revonda: Colleton Rice Festival

  9. New Image • Our image redesign work! • Phase 2: • Defining what we want • Deciding on motto • Planning for logo

  10. Inspiration • http://www.casaforchildren.org/site/c.mtJSJ7MPIsE/b.6700563/k.3F7A/Communications_Contest_2011_Winners.htm • Being Good Cheerleaders

  11. Motivation • What motivates people to become GAL volunteers? • What encourages people to remain volunteers? • http://www.casaforchildren.org/site/c.mtJSJ7MPIsE/b.6698863/k.CBB4/March_Big_Question_Responses.htm

  12. Impact of Volunteers • Who are the stakeholders? • They require different information • Different Communication Goals • Impress • Educate • Influence Positive Action

  13. Impact of Volunteers • Does our program make a positive difference to abused children? • How do we demonstrate that? • Stakeholders Group 1. The children we serve:

  14. Impact of Volunteers • Does a GALs efforts make a difference? • To a child? • Stakeholders Group 2. The volunteer GALs:

  15. Impact of Volunteers • Are we serving as GAL Program Champions? • Do they have the information they need to serve as champions? • Is the information provided in a way that is useful? • Stakeholders Group 3. Executives and the Board: • Senior Staff Members • Friends Groups

  16. Impact of Volunteers • Are we managing volunteers effectively? • Do we get the most impact from our volunteers? • Stakeholder Group 4. Paid Staff who work with volunteers: • Case managers(Volunteer Managers) • County/Circuit coordinators

  17. Impact of Volunteers • Can we see how volunteer efforts leverage our donation? • Do we demonstrate community support through proof of volunteer commitment? • 5. Funders and Donors • (Legislators)

  18. Impact of Volunteers • What does the engagement of volunteers tell us about the impact of your work? • 6. The public and potential volunteer recruits.

  19. Impact of Volunteers • What works and what doesn’t? • What should you prioritize? • 7. Public Awareness Team

  20. Impact of Volunteers • Setting goals for what volunteers will accomplish. • Focus on our results, not on hours spent. • What do we mean by impact? • To have a direct effect or influence on, especially in a significant manner. • Not just what they did, but why it mattered.

  21. What do we do? • The motto should say what we do, not how we do it. • https://www.surveymonkey.com/s/MXNGYXG

  22. For Next Time: Let’s take the mottoes we come up with and start working on designs. These are preliminary sketches only, can be done by hand. The idea is to get as many ideas as possible on the table, and then pick the best concepts to continue work on.

  23. Ideas • Next time: More in depth about working with media.

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