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Public Relations (PR)

In today's media landscape, organizations must effectively handle negative publicity. This guide emphasizes the importance of public relations (PR) as a strategic communication process that fosters positive relationships between organizations and their publics. It discusses how to address negative media reports, including weighing responses, avoiding threats, issuing apologies, and generating positive content. Additionally, we explore the role of PR in Saudi Arabia and libraries, highlighting the impact of robust PR departments across various fields.

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Public Relations (PR)

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  1. Public Relations (PR) Jamilah Mansi

  2. If you have heard a negative media reports regarding the organization at which you work, who would you turn this issue to?

  3. Public Relations • PR in General • PR in Saudi Arabia • PR in Libraries

  4. Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

  5. PR&Marketing

  6. MarketingThe process of communicating the value of a product or service to customers, for the purpose of selling that product or service.

  7. Specific public relations disciplines:

  8. DPR, BPR or Negative PR • A process of destroying the target's reputation and/or corporate identity.

  9. DPR, BPR or Negative PR • Weigh your response • Do not hide • Do not threaten or bully • Apologize • Generate positive content where possible • Ask yourself, is this an opportunity?

  10. PR in Saudi Arabia • 90% have Public Relation department • Salary • Women departments

  11. Public Relations in Libraries: • Those who already use the Library. • School groups. • The associations. • The general public outside the Library.

  12. Activity 

  13. Questions?

  14. Resources: • "What Is Public Relations?" PR Definition: PRSA Official Statement. N.p., 2011. Web. 2014. <http://www.prsa.org/AboutPRSA/PublicRelationsDefined/#.Ux98WdKQZnA>. • Wynne, Robert. "What Does A Public Relations Agency Do?" Forbes. Forbes Magazine, 10 Apr. 2013. Web. 2014. <http://www.forbes.com/sites/robertwynne/2013/04/10/what-does-a-public-relations-agency-do/>. • Pietrzak, Caroline Drahan. "What's the Difference between Marketing and Public Relations? - Koi Communications." Web log post. Koi Communications. N.p., 17 July 2013. Web. 2014. <http://www.koicommunications.com.au/2/post/2013/07/whats-the-difference-between-marketing-and-public-relations.html>. • Crenshaw, Dorothy. "An 8-Step Guide to Managing Negative PR." Entrepreneur. Entrepreneur Media Inc., 25 Nov. 2012. Web. 2014. <http://www.entrepreneur.com/article/225059>. • "Public Relations." Wikipedia. Wikimedia Foundation, n.d. Web. 2014. <http://en.wikipedia.org/wiki/Public_relations>. • "Public Relations (PR) Disciplines." IPR.org.uk. IPR.org.uk, 2012. Web. 2014. <http://www.ipr.org.uk/public-relations-pr-disciplines.html>. • Macnamara, Jim. "School of Journalism and Mass Communication." Aspects on the Role of Public Relations in the Management of Special Libraries: A Case Study of African Institute for Capacity Development (AICAD) Library. N.p., 2005. Web. 2014. <http://journalism.uonbi.ac.ke/node/1216>.

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