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How-Call-Back-Consent-Impacts-Lead-Qualification-and-Nurturing (1)

The reality is that all leads are not equal. Quality takes precedence over quantity in B2B marketing. Call-back consent is a way for you to identify leads that exhibit some level of intent u2013 even if it's relatively low. Personally, we consider these warmer prospects.

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How-Call-Back-Consent-Impacts-Lead-Qualification-and-Nurturing (1)

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