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Meta-language

Purpose. Audience. WORDS, WORDS, WORDS I MUST KNOW AND USE TO COMPOSE AND RESPOND TO TEXTS IN ENGLISH IN STAGE 4, YRS 7 & 8. Context. Responder. Meta-language. Composer. Text. What is a Composer & Responder?. A Composer is a person who composes or makes a TEXT.

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Meta-language

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  1. Purpose Audience WORDS, WORDS, WORDS I MUST KNOW AND USE TO COMPOSE AND RESPOND TO TEXTS IN ENGLISH IN STAGE 4, YRS 7 & 8 Context Responder Meta-language Composer Text

  2. What is a Composer & Responder? A Composer is a person who composes or makes a TEXT. ComposerResponder A Responder is a person who reads, listens to or views a TEXT Composer + Responder = Meaning making process

  3. What is a Text? A TEXT is something that communicates information and ideas using language or sound, print, film and digital to other people.

  4. How many kinds of TEXTS are there? There are many kinds of Texts: • Written • Spoken • Visual • Multi-media

  5. Written Texts • Newspaper texts • Book • Magazines • Novels • Poems • Printed ads • Jokes

  6. Spoken texts • Conversations • Plays • Radio • Ads • Interviews • Podcasts

  7. Visual Texts • Images • Photographs • Paintings • Symbols • Icons • Illustrations

  8. Multi-media Texts • Websites • Film • TV • Gaming Consoles • Interactive media • Music • Media Clips/ Videos • Digital texts

  9. What is the Context of the text? The Context of the text is the • Personal or • Social or • Political or • Historical or • Cultural circumstances, conditions or information that surround a particular situation. • A text is deeply influenced by the contexts within which it is composed.

  10. UNDERSTANDING CONTEXT • Closely study the two texts: Text 1: An advertisement by fast food giant, Burger King Text 2: An excerpt from the TV program, Buy Me That Too: Kids' Survival Guide to TV Advertising (1992)

  11. Ad 1 byMcDonald’s 2011 http://www.youtube.com/watch?v=BatkE87ftb0&feature=related

  12. Buy me that: Truth about Food Ads Food Ad Tricks: Helping Kids Understand Food Ads on TV • http://www.youtube.com/watch?v=fUjz_eiIX8k

  13. Who is the Composer of the two advertisements? • WHO DO YOU THINK IS THE COMPOSER OF AD 1? • WHO DO YOU THINK IS THE COMPOSER OF AD 2? REFLECTIVE QUESTIONS: • Do you think the fast food company made Ad 2? • Who do you think is benefitting from Ad 2?

  14. Who is the target Audience of the TWO texts? • Who is the targeted audience? Who will listen, read or view the texts? • Ad 1 : • Ad 2:

  15. What is the Purpose of the text? • The Purpose of a text is the reason a text is composed in the first place. PURPOSE:

  16. What is the Purpose of the TWO texts? In pairs, review the two texts and decide What is the purpose of the two texts? Are Ad 1 and TV Series 2, trying to inform, entertain or persuade their audiences to think or act in a certain way? What do they hope to achieve? Is the purpose of both ads the same? Who will profit/benefit from this ad in the short and long term?

  17. WHAT HAVE I LEARNT?

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