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Recruiting Rotarians in Five Easy Steps

Recruiting Rotarians in Five Easy Steps. Corina Mihaela Paraschiv, District Rotaract Representative (7040) Communications & Marketing Director for US, Canada & Carribean’s Rotaract MDIO Finalist at ICBC National Business Case Competition (ranked top 6 in Canada).

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Recruiting Rotarians in Five Easy Steps

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  1. Recruiting Rotariansin Five Easy Steps Corina Mihaela Paraschiv, District Rotaract Representative (7040) Communications & Marketing Director for US, Canada & Carribean’s Rotaract MDIO Finalist at ICBC National Business Case Competition (ranked top 6 in Canada)

  2. Typical Recruitment Process

  3. Five Steps Recruitment Process 1 2 3 4 5 Compares different options (joining Rotary vs a job, or another club) & form a preference Person must be able to participate (time constraints, budget, meetings accessibility) The club can present its activities, matching the interests and expectations of prospective member. A person first finds out about Rotary either from a friend, from a poster... The person must  trust that Rotary is legitimate before considering joining it.

  4. Did you notice?

  5. Who should we focus on? • Rotary’s current age & gender distribution • Who are the current Rotarians? • Who are the potential Rotarians?

  6. Rotary Age and Gender Distributions “A diverse perspective at the top may be a key to unleashing talent and fresh opportunities throughout the firm.” -- Harvard Business School Press (%) Source: Demographics & Attitudinal Trends

  7. Rotary Age and Gender Distributions RecruitmentOpportunity • Recruiting more Veterans & Baby Boomers • Increasing participation of women • Integrating younger membership to club Rotary’s demographic in North America ≠ representative of North American population

  8. Five Steps Recruitment Process 3 4 5 1 2 Show how Rotary is better Build Credibility Describe Rotary “We Exist” message Eliminate obstacles

  9. Last Considerations For every generation, use a different message, and different communication channels Have resources (website, brochures, frequently asked questions list, etc.) to target every stage of the recruitment Inquire to newest members on the process of recruitment and what they might suggest to improve it

  10. Last Considerations There are still similarities amongst Rotarians of all ages – only address relevant differences when recruiting.

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