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Natalia Bob Lusi

Natalia Bob Lusi. Mitsubishi Corporation. History Mitsubishi Corporation was founded in 1971 . Constitute K-Plan in 1986 Got into London market in 1989 Put Healthy Global Enterprise in 1992 MC2000 & MC2003 Innovation 2007 & innovation 2009. Competitor Analysis Indirect Competitors

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Natalia Bob Lusi

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  1. NataliaBobLusi Mitsubishi Corporation

  2. History Mitsubishi Corporation was founded in 1971. Constitute K-Plan in 1986 Got into London market in 1989 Put Healthy Global Enterprise in 1992 MC2000 & MC2003 Innovation 2007 & innovation 2009

  3. Competitor Analysis Indirect Competitors Rising Oil Price Convenient Public Transportation Environmental Protection Direct Competitors GM Toyota Mercedes-Benz

  4. Industrial Analysis Short History 19th century First car( Karl. Benz) 1705 -The first industrial revolution 1908 -“T”-type car 1913 - assembly-line production Ford Motor Company America Nowadays - Giants(GM, Ford, Toyota, Honda)

  5. Global Issues Two features Globalization value chain Large-scale restructure between multinationals Investment and market demand World War I (US) World War I (US depression) World War II Oil crisis(1973) Japan fuel-efficient car 1980(Japan)

  6. Future trends Advanced technologyand equipment Automation Satellite navigation system Motor vehicle radar system Mergers and acquisitions Cooperation Production of Modular Innovation of car service

  7. Company analysis Strengths Full line of automobile products Wide geographic base Brand loyalty High technological performance

  8. Company analysis Weaknesses • Weak performance in Asia • Smaller scale of operation • Lawsuits against the company Opportunities • Strategic initiatives • Launching new products

  9. Company analysis Threats • The rise of raw material prices • Cut down of the production • Tightening of emission standards

  10. Global Expansion • Expansion to China • Expansion to Russia • Expansion to Ukraine

  11. Current situation within Global Market • Low profits in Japan • Closing factory in Australia • Strong overseas sales • Decrease in US sales

  12. Short term recommendations • Restore company’s reputation and trust of people • Restore company’s earnings by using zero-interest loan strategy Long-term Recommendations • ‘Focus Market’ • High Technology

  13. US sales of Mitsubishi cars and light trucks in August 2008 vs. the same year-earlier month and for the year to date.

  14. Table 3The total production of auto industry of Japan in different areas from 1997 to 2006 • Green Line- North America • Red Line-Asia • Purple Line-Europe • Brown-Acapulco • Light Blue-Africa • Navy Blue-Near East • Pink-ASEAN

  15. Conclusion Recognition of Mitsubishi brand Current threats causing weak sales Focusing on emerging markets (Russia, Ukraine, China) High technological solution to the problems Improving customer service

  16. Thank you!

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