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A wise man once said…

A wise man once said…

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A wise man once said…

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  1. A wise man once said… • Winning… • Is… • Winning… • But by a mile in a ¼ mile race? Impossible?

  2. Supercars: Click a Car

  3. Audi R8 • Price: $114,000 • Total Horsepower: 550 HP • Engine: 5.2L V10 (550 HP) • Top Speed: 198 Mph • ¼ Mile Time: 11.5 Seconds • Fuel Economy: 20 MPG

  4. Bugatti Veyron • Price: $2,500,000.00 • Total Horsepower: 987 HP • Engine: 8.0L Quad Turbo W16 • Top Speed: 252 Mph • ¼ Mile Time: 9.9 Seconds • Fuel Economy: 14 MPG

  5. McClaren P1 • Price: $1,350,000.00 • Total Horsepower: 903 HP • Engine: • 3.8L Twin Turbo V8-727 HP • Electric Hybrid Engine-176 HP • Top Speed: 217 Mph • ¼ Mile Time: 9.9 Seconds • Fuel Economy: 28 MPG

  6. Porsche 918 Spyder • Price: $845,000.00 • Total Horsepower: 887 HP • Engine: • 4.6L V8 (608 HP) • 2 Electric Hybrid Motors (279 HP) • Top Speed: 214 Mph • ¼ Mile Time: 9.9 Seconds • Fuel Economy: 78 MPG

  7. Data Rankings: Top Speed • Top Speed • 1st: Bugatti Veyron: 252 Mph • 2nd: McClaren P1: 217 Mph • 3rd: Porsche 918 Spyder: 214 Mph • 4th: Audi R8: 198 Mph

  8. Data Rankings: Power to Weight Ratio • Power to Weight Ratio • 1st: McClaren P1: 0.29 Hp/lb • 2nd: Porsche 918 Spyder: 0.25 Hp/lb • 3rd: Bugatti Veyron: 0.24 Hp/lb • 4th: Audi R8: 0.15 Hp/lb

  9. Data Rankings: Fuel Efficiency • Fuel Efficiency • 1st: Porsche 918 Spyder: 78 Mpg • 2nd: McClaren P1: 28 Mpg • 3rd: Audi R8: 20 Mpg • 4th: Bugatti Veyron: 14 Mpg

  10. Data Rankings: Price • Price (Cheapest) • 1st: Audi R8: $114,000.00 • 2nd: Porsche 918 Spyder: $845,000.00 • 3rd: McClaren P1: $1,350,000.00 • 4th: Bugatti Veyron: $2,500,000.00

  11. The ¼ Mile…. • An interesting statistic we found: • A three-way tie in the ¼ mile time: 9.9 Seconds • Why? • The McClaren P1 • Rear Wheel Drive • Power to Weight Ratio • The Bugatti Veyron • All Wheel Drive • No Electric Motor • Most Horsepower • The Porsche 918 Spyder • All Wheel Drive • More Power from Electric Motors • The Distance

  12. Participant Surveys • We asked 33 participants to take a survey • What did the Survey Consist of? • Demographic Information • Car specification Importance Scale • Multiple Choice • Brand Reputation • Most Important Specification in buying decision • Questionnaire with pictures (added information in this order): • Aesthetics (just the picture) • Brand: Make and Model • Engine • Horsepower • Speed • Fuel Efficiency • Cost

  13. Group Expectation • We expected that consumers would be driven by the following factors: • Brand Loyalty • Aesthetics • Top Speed • Cost

  14. The Importance Scale • What We Measured: • Cost • Fuel Efficiency • Engine Size (HP) • Top Speed • Aesthetic Value • Highest Rated Specification: • Aesthetic Value: 42% Voted as Most Important (5)

  15. Multiple Choice • Data Used for: • Scale Consistency • Reputable Brand: • Bugatti: • 33% • Specification: • Design (Aesthetics) • 42%

  16. Progressive Questionnaire • Participants were asked to: • Choose A Car • Consider All information • Information was added one Specification at a time • Biggest shift in choice: • Fuel Efficiency: • 61% Porsche • 78 Mpg • The Scenario effect

  17. Survey Data Analysis • Most important Specification Rank: • 1st Fuel Efficiency • 2nd Cost • 3rd Aesthetic Value • 4th Top Speed • Fuel Efficiency and Cost • Consumers more interested in value • Consistent with Importance scale • Aesthetic Value • Not most important as indicated

  18. Best Driver Seat in Our Opinion? The Porsche 918 Spyder • Why? Its the most well rounded: • Best Fuel Efficiency: 78 Mpg • 2nd best in: • Power to Weight: .25 Hp/lb • Cost: $845,000.00 • Tied ¼ Mile Time • Top Speed only 3 Mph less than the McClaren • Survey results: • Chosen when Free • Chosen if being purchased

  19. Winning is Winning but… • If your 9.9 Second ¼ Mile SuperCar… • Has a Fuel Efficiency of 78 Miles Per Gallon • Is $500,000.00 cheaper than cars with the same ¼ Mile time • Even in a Tie… • You win by a Mile.