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Introduction to Windmill Advantage Pvt. Ltd.

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  1. Introduction toWindmill Advantage Pvt. Ltd.

  2. Windmill Advantage is a joint venture of two of the leading advertising firms in Nepal & Bangladesh • Business Advantage Private limited of Nepal & Windmill Advertising limited of Bangladesh came together to form Windmill Advantage Private Limited in 2011. Who are we?

  3. Who are we?

  4. Started in 1998 with a mission to produce creative advertisements that are more perceptive, more innovative, and fun too… ….but, mostly effective in enhancing clients’ brands, image building and selling their product/service “Business Advantage Private Limited”

  5. Expertise Advertising: Conceptualization of cutting-edge ad campaigns based on objectives, budgets and brand requirementsDesign: Corporate Identities, Company Profiles, Brochures and various POS Materials are also conceptualized and produced to dovetail with various client needs and activities.Documentary/Corporate Videos: We also conceptualize, script and produce videos on a variety of subjects Market Research: To identify important issues and understand the market scenario, we also work in coordination with various research agencies in conducting effective market research studies Public Relation: The agency is in constant and daily touch with all major media in Nepal Event/BTL: The agency’s overall services also include conceptualizing, organizing and executing (with event partners) various events and below the line activities that reaches the target market directly and cost effectively.Exhibitions: To help clients put their best foot forward, the agency often works in organizing an effective presence for the client in various exhibitions and trade fairs.

  6. Born in 1999, Now, the Largest BTL agency in Bangladesh Head office at Dhaka and 2 regional offices at Chittagong & Khulna, and 11,000 Brand Promoters across the country (permanent + Contractual) “Windmill Advertising Limited”

  7. Print & Production • Road shows • BP & Usher Support • Trade Promotion • Door to Door Promotion • In shop activities & merchandising • Special Channel Activation • Haat Activity • Public Relations • Rural Awareness Program • Celebrity Management • Event Planning, Management & campaign • Outreach campaign • Brand Audit • Database Collection & Maintenance • Sales base activation Expertise

  8. management training • soft skill training • leadership, BC, time management financial training • HR & operational training • IFC certification •  Business Edge   Windmill Education Services(Business Edge)

  9. Windmill Advantage (P) Ltd.Radio City Tower, 2nd Floor Gahanapokhari, Handigaun, Kathmandu Phone: 01- 44 23 796 Email: info@windmilladvantage.com Web: www.windmilladvantage.com Find Us at

  10. Trade Promotion & Sales Promotion • Print and Production • Door to door Promotion • Celebrity Management • Event Planning, Management and Campaign • Sales-base Activation • Database collection and Maintenance • Rural Awareness Program/Haat Activity/VDC Activity • Outreach Campaign • Brand Audit • In shop Activities/Merchandising • Outlet Branding • Guerilla Marketing • HR training and capacity building • & many More…. Windmill Advantage Services

  11. Key Persons at WAPL

  12. Director – Windmill Advantage Pvt. Ltd Executive Director - Business Advantage (P) Ltd. Brands Handled • Automobiles: BMW, Hyundai, Cosmic Yingang Motorcycles, Toyota, Yamaha, Mazda • Electronics: Philips, Sony, Spice Mobiles • Airlines: Buddha Air, Cosmic Air, Necon Air, Mountain Air, Nepal Airlines Sramanendra (Subu) B. Shrestha

  13. Banks:Laxmi Bank, Nepal Bank of Ceylon, Cosmic Merchant Bank, Himalayan Bank, ViborBikas Bank, United Finance Ltd. • Govt./Semi Govt. bodies: Nepal Tourism Board, UNICEF, DANIDA – ESPS, PSI (IUCD), The Election Commission. • Other FMCG: Unilever (Pepsodent, Fair & Lovely, Wheel, Clinic, Surf, Lifebuoy, Liril), Nebico Biscuits • Telecom: Nepal Telecom, Nepal Satellite Telecom, Spice Nepal (P) Ltd., Ncell (P) Ltd. Sramanendra (Subu) B. Shrestha

  14. Executive Director - Business Advantage (P) Ltd. 1998 – Till Date Advertising and Communications Dept – Finance, Business Development and Client Service Director - Windmill Advantage (P) Ltd. 2011 – Till Date BTL Events, Promotions and Activation Agency Dept. – Finance and Business Development DeependraTandon

  15. Director – Windmill Advantage Pvt. Ltd. Managing Director – Windmill Advertising, Bangladesh • BCI certified trainer for Enterprise Training (CCIP/CBPA) • Train the trainer in call center institution from HMMIL, India. • Secretary general of Bangladesh Association of call center & Outsourcing (www.bacco.com.bd) • Member call center Management Association (www.ccma.org.uk) • Certified trainer for Hospitality & Retail Industry form Bahrain Institute of Hospitality & Retail (www.bihr.com.bh) • BPO Business expansion in regional areas & strategic planner for Asian Market. ReazuddinMosharaf

  16. Director – Windmill Advantage Pvt. Ltd. Deputy Managing Director– Windmill Advertising, Bangladesh Year of Expertise in BTL Industry – 9years Expert in • Event Management, Sales Promotion, Distribution Management, Strategic Planning for business objectives & Product Launch, Training & HR Development. Overseeing Department : Planning & Operations. SabbirRahmanTanim

  17. Head of Operation – Windmill Advantage Pvt. Ltd. Years of Expertise in BTL Industry – 20 years Expert in • Operational planning, implementation and management • Profit Centre Management • Inventory Management • HR Management • Conduct training and develop team • Event, Activation & Sales Management • Trade development Oversees overall Operational Activities. MihirChowdhury

  18. Few Project Details

  19. Title: SPICE product consultant Client: Teletalk Pvt. Ltd.Type of Campaign: Trade ActivationTarget Group: Students, working professionalsTime & Duration: January 2012, 1 monthCampaign Objective: Spice Product Consultant Communication Target: Product ConsultancyActivity Summary: A Successful activation held inside KTM with success rate of 200% achievement of the targets set.

  20. Title: Colors product consultant • Client: Teletalk Pvt. Ltd.Type of Campaign: Trade ActivationTarget Group: Students, working professionalsTime & Duration: January 2013, 1 monthCampaign Objective: Colors Product Consultant for xfactor seriesCommunication Target: Product ConsultancyActivity Summary: A Successful activation held inside KTM with success rate of more than 100% achievement of the target set.

  21. Title: Colors Experience Zone • Client: Teletalk Pvt. Ltd.Type of Campaign: Experience ZoneTarget Group: Corporates, Fashion LoversTime & Duration: March 2013, 4 daysCampaign Objective: To provide a zone to experience premium xfactor mobiles • Activity Summary: An experience zone set up at during TGIF fashion week to promote and launch all new xfactorandriod phones.

  22. Title: Spice mall activation • Client: Teletalk Pvt. Ltd.Type of Campaign: ActivationTarget Group: Students, working professionalsTime & Duration: July 2012, 1 weekCampaign Objective: Spice Product ConsultantCommunication Target: Product ConsultancyActivity Summary: A Successful activation held inside Tamrakar complex.

  23. Title: Ncell Merchandising WS • Client: Ncell • Type of Campaign: Workshop • Time & Duration: December 2012, 2 daysCampaign Objective: Train & educate Ncell Team about Merchandising • Communication Target: How to do Merchandising • Campaign Activity Summary: A 2 day workshop held at Everest hotel with Expert merchandising moderator from Bangladesh.

  24. Title: NcellBrand WS • Client: Ncell • Type of Campaign: Brand management Workshop • Time & Duration: June 2012, 1 dayCampaign Objective: Brand Management WS for Ncell Team • Communication Target: brand management training for Ncell team • Campaign Activity Summary: A 1 day residentail workshop held at Gokarna resort with Expert on brand management moderator from India.

  25. Title: Ncell 5252 • Client: Ncell • Type of Campaign: activationTarget Group: urban & sub urban general massTime & Duration: March 2012, 2 monthCampaign Objective: Communicate about Ncell’s 5252 loyalty campaignCommunication Target: Ncell sangasabaidanga • Activity Summary: an activation based on cycle branding and human billboard activation

  26. Title: Ncell Dai • Client: Ncell • Type of Campaign: Rural Direct interaction D2D.Target Group: Rural segmentTime & Duration: September 2012, 3 monthsCampaign Objective: Communicate about Ncell Products and ServicesCommunication Target: Ncell Product and Services enlightening campaignActivity Summary: an intense Rural D2D based activation held in western part of Nepal

  27. Title: NcellJanakpur & Sagarmatha Saugat Campaign • Client: Ncell • Type of Campaign: Branded Van with jingle activation • Target Group: Rural segment, janakpur and sagarmathaTime & Duration: Feb 2013, 1 monthCampaign Objective: Communicate about new Ncell Products and Services for janakpur and sagarmathaCommunication Target: Ncell Product and Services enlightening campaignActivity Summary: A branded vehicle storming campaign for Janakpur & sagarmathasaugat.

  28. Title: Clinic plus healthy hair contest 4 • Client: Unilever Nepal • Type of Campaign: National Level Event & ActivationTarget Group: Mother and daughter till 13 yrsTime & Duration: March 2012, 5 monthsCampaign Objective: to promote use of Clinic Plus shampoo and select the Mother & daughter duo with Best hair all over Nepal. • Activity Summary: A regional based event comprising of Audition of hair by hair experts at all regions followed by GALA event at Hyaat Regency.

  29. Title: Pepsodent Oral Health day 2013 • Client: Unilever Nepal, Pepsodent • Type of Campaign: Oral health day press meet & rally Time & Duration: March 2013, 1 dayCampaign Objective: to promote pepsodent on International oral health day • Activity Summary: A one day event comprising of press release and a rally with Dentists.

  30. Title: Coca cola euro cup 2012 • Client: Bottlers Nepal , Coca cola • Type of Campaign: Euro cup based event and activationsTarget Group: youths, football lover • Time & Duration: May 2012, 1 monthCampaign Objective: to promote Euro cup campaign amongst all Euro cup lovers. “ Sharing Football Happiness” • Communication Target: Share Football Happiness • Activity Summary: A campaign comprising of College activations, Mall Activations, Modern trade activations and live Finals show at Jai Nepal Cinema Hall.