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Digital Differences and Money

On April 13, 2012, during Financial Literacy Week, Lee Rainie from the Pew Internet Project discussed how digital disparities influence financial literacy and services. Key factors analyzed include income, educational attainment, age, and race/ethnicity. The presentation highlighted statistics related to internet and smartphone usage based on demographics, revealing that 80% of internet users are affected by income and education, while 88% of mobile users correlate with household income. These insights are crucial for understanding the landscape of financial services in a digital age.

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Digital Differences and Money

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  1. Digital Differences and Money Center for Financial Services Innovation/NYSE – Financial Literacy Week April 13, 2012 Lee Rainie: Director, Pew Internet Project Email: Lrainie@pewinternet.org

  2. Tech landscape • Income • Educational attainment • Age • Race/ethnicity ---- • Internet / broadband at home • Mobile • Social networking

  3. Internet users and HH income – 80%

  4. Internet users and education – 80%

  5. Internet users and age – 80%

  6. Internet users and race/ethnicity – 80%

  7. Broadband at home and HH income – 64%

  8. Broadband at home and education – 64%

  9. Broadband at home and age – 64%

  10. Bband at home, race/ethnicity – 64%

  11. Cell phones and HH income – 88%

  12. Cell phones and education – 88%

  13. Cell phones and age – 88%

  14. Cell phones and race/ethnicity – 88%

  15. Smartphone tipping point -- 46%

  16. Smartphones and HH income – 46%

  17. Smartphones and education – 46%

  18. Smartphones and age – 46%

  19. Smartphones and race/ethnicity – 46%

  20. Download apps– 46%

  21. Federal Reserve http://www.federalreserve.gov/econresdata/mobile-device-report-201203.pdf “Consumers and Mobile Financial Services”

  22. Federal Reserve http://www.federalreserve.gov/econresdata/mobile-device-report-201203.pdf “Consumers and Mobile Financial Services”

  23. Federal Reserve http://www.federalreserve.gov/econresdata/mobile-device-report-201203.pdf “Consumers and Mobile Financial Services”

  24. Federal Reserve http://www.federalreserve.gov/econresdata/mobile-device-report-201203.pdf “Consumers and Mobile Financial Services”

  25. Just-in-time commerce

  26. SNS and HH income – 52%

  27. SNS and education – 52%

  28. SNS and race/ethnicity – 52%

  29. SNS and age – 52%

  30. Mean side of SNS network

  31. Thank you!

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