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Presentation by Elina Nilsson and Lena Ytterberg Advertising Management, January 24, 2011

Presentation by Elina Nilsson and Lena Ytterberg Advertising Management, January 24, 2011. About H&M . Swedish retail-clothing company Established in 1947 Known as fast-fashion clothing Philosophy is ”To bring you fashion and quality at the best price .”. The world of H&M.

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Presentation by Elina Nilsson and Lena Ytterberg Advertising Management, January 24, 2011

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  1. Presentation by Elina Nilsson and Lena YtterbergAdvertising Management, January 24, 2011

  2. About H&M • Swedish retail-clothingcompany • Established in 1947 • Known as fast-fashionclothing • Philosophy is ”To bring you fashion and quality at the best price.”

  3. The world of H&M • Expandedsignificantly the last years • 38 different countries • Almost 2 200 stores • About 200 of those are located in USA • First store in USA opened in New York on 5th Avenue, Manhattan in 2000

  4. In whichcountiresdoes H&M operate?

  5. Icon and designer collaborations • Design collaborationeveryyearsince 2004 • International designers and fashionicons • Madonna, Stella McCartney, Jimmy Choo, Kylie Minouge • Famous and quality design at lowprices

  6. Celebrities and H&M

  7. Why this kind of campaign? • Boosts the brand as a fashion house • Makes the business concept clearer to customers • Trendsetter • High-fashion • Still affordable prices • Hype and attention • Brand equity

  8. The celebrity may overshadow the product being endorsed The celebrity may be overexposed, reducing his or her credibility The target audience may not be receptive to celebrity endorsers Relation to class The celebrity’s behavior may pose a risk to the company

  9. Referenses • http://www.youtube.com/watch?v=owIW1CiVafU • http://www.youtube.com/watch?v=L3n66E1Q3yQ&feature=related • http://www.youtube.com/watch?v=mDST12FY8Bs&feature=fvw • http://www.hm.com/us/abouthm/theworldofhm/northamerica/unitedstates__worldofhm_countrycode_us.nhtml • http://www.hm.com/us/abouthm/theworldofhm__worldofhm.nhtml • http://www.hm.com/us/abouthm/factsabouthm/thehmbrand__thhmbrand.nhtml • http://en.wikipedia.org/wiki/H%26M • http://londonoa.com/2008/10/12/hms-designer-collaborations-go-harajuku/ • Belch, G; Belch, M; Advertising and Promotion; New York: McGraw-HillCompanies; 2009

  10. TACK SÅ MYCKET(Thank you so much)

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