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Reaching Out (Or... Face Facebook, Tackle Twitter)

Reaching Out (Or... Face Facebook, Tackle Twitter). Esther Barrett eLearning Advisor . Paul Richardson eLearning Advisor . Aims of this session. To identify opportunities to use social media tools to promote your organisation

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Reaching Out (Or... Face Facebook, Tackle Twitter)

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  1. Reaching Out (Or... Face Facebook, Tackle Twitter)

  2. Esther Barrett eLearning Advisor Paul Richardson eLearning Advisor

  3. Aims of this session • To identify opportunities to use social media tools to promote your organisation • To explore some ways of using social media in a professional context

  4. Customer Engagement

  5. We no longer publicise and advertise our services by ‘barking’ about them

  6. We aim at long-term engagement, encouraging loyalty and advocacy through social networking and other interactive communication tools

  7. What is social media?

  8. Interactive forms of media that can be created by anyone and shared freely, generally by means of the internet. From: http://en.wiktionary.org/wiki/social_media Image: Ivan Walsh via Flickr: http://flic.kr/p/6yKZEV

  9. More than 750 million active users 50% of the active users log on every day • The average user has 130 friends and is connected to 80 community pages, groups and events • More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) are shared each month http://www.facebook.com/press/info.php?statistics(8 September 2011)

  10. There are more than 250 million active users currently accessing Facebook through their mobile devices. • People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. • There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products http://www.facebook.com/press/info.php?statistics(8 September 2011)

  11. http://twitter.com/about

  12. 200 million registered users (Twitter email, 2011) May 31, 2011: 190 million tweets per day http://engineering.twitter.com/2011/05/engineering-behind-twitters-new-search.html

  13. http://blog.kissmetrics.com/twitter-statistics/

  14. http://thenextweb.com/shareables/2010/05/18/huge-twitter-infographic/4578304960_599874a485_o/http://thenextweb.com/shareables/2010/05/18/huge-twitter-infographic/4578304960_599874a485_o/

  15. Now for some social media stories...

  16. http://www.theatlantic.com/technology/archive/2010/09/a-blind-users-profound-review-of-the-iphone/63400/http://www.theatlantic.com/technology/archive/2010/09/a-blind-users-profound-review-of-the-iphone/63400/

  17. http://twitter.com/dwrgi/status/25289897354 http://twitter.com/HelenHRSC/statuses/25768945414

  18. http://njuice.com/Blind-Users-Profound-Review-iPhone-Austin-Seraphin-Technologyhttp://njuice.com/Blind-Users-Profound-Review-iPhone-Austin-Seraphin-Technology

  19. Here’s another story ...

  20. http://speedchange.blogspot.com/2009/10/spacefish-and-primary-crowdsource.htmlhttp://speedchange.blogspot.com/2009/10/spacefish-and-primary-crowdsource.html

  21. A few examples of how others are using social media

  22. http://en-gb.facebook.com/pages/NIACE-Dysgu-Cymru/159343343015?v=wall&viewas=0http://en-gb.facebook.com/pages/NIACE-Dysgu-Cymru/159343343015?v=wall&viewas=0

  23. http://www.facebook.com/ColegGwent

  24. http://www.facebook.com/CityLit

  25. http://twitter.com/citylit

  26. http://twitter.com/rscwales

  27. Before During After http://moodle.rsc-wales.ac.uk/file.php/180/Twitter_activity_before_during_and_after_ilt2009.pdf

  28. http://moodle.rsc-wales.ac.uk/rscwalestwippets/

  29. Using social media can be very positive but...

  30. How do I manage all those Tweets? :-S

  31. “There's no hiding on Facebook” “Facebook turns off chat system after security lapse” “Facebook privacy change angers campaigners”

  32. How might we use social Media? What are the barriers? How might we overcome them? http://ietherpad.com/nWnh5eCegY

  33. http://www.rsc-wales.ac.uk • http://moodle.rsc-wales.ac.uk • e.barrett@swansea.ac.uk • p.b.r.richardson@swansea.ac.uk • @rscwales • @estherbarrett • @paulbrichardson

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