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eToro OpenBook

eToro OpenBook. Andronoydi Anna Mayroy Xristina Machairidis Alexis Xypolytos Georgios. Social media marketing. Social media marketing refers to the process of gaining website traffic or attention through social media sites.

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eToro OpenBook

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  1. eToroOpenBook Andronoydi Anna MayroyXristina Machairidis Alexis XypolytosGeorgios

  2. Social media marketing • Social media marketing refers to the process of gaining website traffic or attention through social media sites. • Social networking websites allow individuals to interact with one another and build relationships. • Social networking sites and blogs allow individual followers to “retweet” or “repost” comments made by the product being promoted. By repeating the message, all of the users connections are able to see the message, therefore reaching more people. Social networking sites act as word of mouth • Through social networking sites, products/companies can have conversations and interactions with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers.

  3. What’s eToro? • eToro is a social investment network based in Cyprus. It provides personal online financial services in forex, commodities and stock indices through its own electronic trading platform called OpenBook™.

  4. Vision • to become the first global market place for all people to invest and manage their funds in a simple and transparent way • achieve full transparency between the company and the customers • Inherit a user focused approach • enable every investor to leverage the power of eToro’s investing community however they choose

  5. Timeline of eToro • 2007 – eToro is founded • 2008 – eToro launches the WebTrader web-based trading platform • 07/2010 - eToro reveals OpenBook™, the world’s first social investment network • 05/2011 - CopyTrader™ feature launched, enabling traders to build people based investment portfolios • 08/2011 - eToro Mobile trader applications available on Android, iPhone and Blackberry • 09/2011 - First Copy.me websites launched, enabling Guru traders to build their own investment business • 2012 - Projected launch of Guru Finder, a feature enabling traders to find the traders to follow/copy

  6. eToroOpenBook • OpenBook™ is the world’s first social investment network which enables users to view, follow and copy the network's top traders automatically. • Features • Follow • Copy • Gurus

  7. video • http://www.youtube.com/watch?v=6xopeJ_Uqoc

  8. Achievements • award-winner • annual customer growth rate of 20% • impressive annual growth rate • overseas expansion

  9. Why eToro? • user friendly platform • social interaction • responsible and free guidance • innovative trading features • outstanding customer service • competitive trading conditions

  10. Citation • Hammond, September 10, 2007 . IN (PRWEB) [online] Available at :<http://www.prweb.com/releases/etoro/Forex_Trading_Platforms/prweb552401.htm> [Accessed 1 November 2012]. • Robin Wauters, Wednesday, January 26th, 2011. Techcrunch [online] Available at: < http://techcrunch.com/2011/01/26/etoro-funding/> [Accessed 1 November 2012]. • LeenaRao, Tuesday, March 31st, 2009. Techcrunch [online] Available at: < http://techcrunch.com/2009/03/31/financial-trading-platform-etoro-secures-63-million-in-series-b-funding/> [Accessed 1 November 2012].

  11. Thank you!!!!!! Andronoydi Anna MayroyXristina Machairidis Alexis XypolytosGeorgios

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