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Overview of the Project

Overview of the Project. Mr. Pornvit Sila -on Director of International Cooperation Unit 1, Office of IP Promotion and Development, DIP Thailand, Project Manager for AANZFTA IP PE&A 20 May 2013, Bangkok, Thailand . Introduction. Project Management Team

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Overview of the Project

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  1. Overview of the Project Mr. PornvitSila-on Director of International Cooperation Unit 1, Office of IP Promotion and Development, DIP Thailand, Project Manager for AANZFTA IP PE&A 20 May 2013, Bangkok, Thailand

  2. Introduction • Project Management Team • Workshop Style: Informal and open for discussion • Highlights of Day 1 • Overview of the project and ice-breaking session • A snapshot of current PE&A focus in the region by BusicSenti Consultants • Case studies from the region and group discussion on lessons learned • Welcome reception hosted by DIP Thailand

  3. Background • The needs to build regional understanding about utilization of the IP system for economic advantage • Information and education will drive innovation, employment , as well as regional economy and trade • The reality of ASEAN Economic Community in 2015 • Chapter 13, Article 9(5) of the AANZFTA • Strategic Goal 3 of the ASEAN IPR Action Plan 2011-2015 • Current state of play in IP Offices • Therefore, it is also timely to collectively determine a strategic way forward

  4. Project Goal To develop a sustained and strategic approach to IP public education and awareness (PE&A) in order to maximize the effective use of the IP system by businesses and creators in the region

  5. Project Objectives and Activities • Objectives : To establish an IP PE&A Community of Practice and develop an IP PE&A Strategy • Five Specific Activities: • Establish an on-going Community of Practice • Complement and build upon IP PE&A activities already being undertaken in AMS and Australia and New Zealand • Develop a region-wide IP PE&A Strategy • Determine appropriate target audiences, communication messages, promotional approaches and communication collateral • Create a sustainable approach to IP PE&A

  6. Outputs and Outcomes • Short-term Output: Sharing of best practices and understanding of current IP PE&A activities and strategy • Long-term Output: Capacity in all IP Offices will be improved as a result of improved and regular communication between offices on IP PE&A issues • This will encourage greater investment in innovation, strategies for commercial exploitation of IP and trade flows • On-going contact between the Community of Practice will ensure knowledge is appropriately disseminated to all AMS • the outputs of the strategy will be used to further create an IP PE&A Campaign based on the strategy and tools that can be used as part of that campaign.

  7. Thank you Department of Intellectual Property Office of IP Promotion and Development International Cooperation Unit 1 (ASEAN/APEC/Asia) Contact: Mr. PornvitSila-on (pornvits@moc.go.th) Tel: +662 547 4652 Fax: +662 547 4651

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