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E-Commerce Integration: Understanding E-Business Fundamentals for Students

This resource emphasizes the essential role of e-commerce in contemporary business practices. Each chapter connects theoretical concepts with real-world applications, illustrating the realities of B2B and B2C innovations. Students will find in-depth profiles, practical examples, and a bonus e-book on building an e-business included in the CD-ROM. The Online Learning Center offers updates and additional resources, while PowerWeb provides full-text articles and quizzes to enhance learning. Essential for anyone looking to understand the fundamentals and intricacies of e-business.

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E-Commerce Integration: Understanding E-Business Fundamentals for Students

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  1. What We Learned:E-Commerce is here • Integration reflects the reality • Taught every class session • Not a separate topic; isolation misleads • Students need to understand the pluses and minuses of e-biz

  2. E-Commerce is here • Addressed on nearly every page • In-depth boxes and profiles • Bonus e-Book on student CD-ROM • Updates at the Online Learning Center

  3. Integration reflects the reality The impact of the internet is shown in every chapter -- nearly every page addresses the business reality of B2B and B2C e-commerce innovations.

  4. Plus unique aspects of e-Biz Profiles and boxes add fascinating, timely examples.

  5. E-Commerce on Student CD Building an E-Business is a hands-on electronic booklet to help students interested in starting their own e-Business or simply exploring how one is built. This e-book focuses on web skills and business/marketing plans for e-Businesses. click here to view a sample chapter

  6. www.dushkin.com PowerWeb • Online course supplement • Full-text journal articles • Related quizzes, links and activities • Current events & updates • Enhanced search engine • UB6E-specific PowerWeb is tied directly to each chapter of the new edition Visit Website

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