### Enhancing Trust in E-Commerce: Key Findings and Recommendations from Recent Seminar ###
The seminar highlighted the critical role trust plays in facilitating e-commerce, particularly in cross-border transactions. Trust is more than a feeling; it can be fostered through intermediaries like trustmarks and reliable reviews. The existing legal framework, including UCPD and ADR/ODR, serves to protect consumers in this dynamic landscape. Recommendations include defining the roles and liabilities of intermediaries, establishing common standards for trustmarks, efficient enforcement mechanisms for transparency, and raising awareness among consumers and businesses to build confidence in online transactions. ###
### Enhancing Trust in E-Commerce: Key Findings and Recommendations from Recent Seminar ###
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Presentation Transcript
Main findings from the seminar • Increasing trust is important to facilitate e-commerce, especially cross-border • Trust is a feeling than can be supported by intermediaries such as trustmarks and accurate/reliable reviews • The legal framework (UCPD, ADR/ODR) is useful to protect consumers in e-commerce • Fast changing environment – consumers need to adapt/use/understand
4 Recommendations • Consider the role and liability of intermediaries • Common minimum standards for trustmarks, including certification/auditing • Efficient enforcement to ensure transparency and neutrality • Awareness raising of consumers and businesses
