1 / 7

Deanna Caincross Peter Hayes Kim Peirson Sommer Wells

Bringing Innovation to Your Home. Deanna Caincross Peter Hayes Kim Peirson Sommer Wells. OUTLINE. Situational Analysis Strategic Issues Alternatives Discovered Recommendations Supporting Information. “ We want to be the Mercedes of home electronics.” - Yun Jong Yong, CEO.

britannia
Télécharger la présentation

Deanna Caincross Peter Hayes Kim Peirson Sommer Wells

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Bringing Innovation to Your Home Deanna Caincross Peter Hayes Kim Peirson SommerWells

  2. OUTLINE • Situational Analysis • Strategic Issues • Alternatives Discovered • Recommendations • Supporting Information “We want to be the Mercedes of home electronics.” -YunJong Yong, CEO

  3. Situational Analysis

  4. Strategic Issues

  5. Alternatives Discovered • Market Forecasting • Market Attractiveness at the Micro Level • Product Specialization • Market Segment Options at the Socioeconomic and Behavioral Level

  6. RECOMMENDATIONS • New Brand/Existing Products - Fighter & Flanker Strategy • Market Development Strategy • Opportunity Analysis • Distinctive Competency • Critical Success Factor

  7. Questions? Comments?

More Related