1 / 15

PROFILING, TRACKING AND REPORTING Profiling and Segmentation

PROFILING, TRACKING AND REPORTING Profiling and Segmentation. Sarah Crowhurst PETA. Profiling, tracking and reporting. What are the benefits of profiling and segmentation?. Profiling, tracking and reporting. What are the benefits of profiling and segmentation?

brooks
Télécharger la présentation

PROFILING, TRACKING AND REPORTING Profiling and Segmentation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. PROFILING, TRACKING AND REPORTING Profiling and Segmentation Sarah Crowhurst PETA

  2. Profiling, tracking and reporting • What are the benefits of profiling and segmentation?

  3. Profiling, tracking and reporting • What are the benefits of profiling and segmentation? • How far should you go in segmenting data?

  4. Profiling, tracking and reporting • What are the benefits of profiling and segmentation? • How far should you go in segmenting data? • Tracking

  5. Profiling, tracking and reporting • What are the benefits of profiling and segmentation? • How far should you go in segmenting data? • Tracking • What should you be tracking?

  6. Profiling, tracking and reporting • What are the benefits of profiling and segmentation? • How far should you go in segmenting data? • Tracking • What should you be tracking? • Adding tracking codes

  7. Profiling, tracking and reporting • What are the benefits of profiling and segmentation? • How far should you go in segmenting data? • Tracking • What should you be tracking? • Adding tracking codes • Practical steps to segmenting

  8. Profiling, tracking and reporting • What are the benefits of profiling and segmentation? • How far should you go in segmenting data? • Tracking • What should you be tracking? • Adding tracking codes • Practical steps to segmenting • Conditional Content

  9. Building profiles • These can be built by looking at levels of form data, types of activities and campaign issues. • Create a profile that includes various activity filters: form data, participation levels over time, net donor transaction data, e-activist activity types, question response, tracking values

  10. Conditional content • By pulling in content on a landing page of an action that is different based on supporter activity, who they are / where they live, this can engage supporters, as the pages are being personalised.

  11. Conditional content • http://action.peta.org.uk/ea-campaign/clientcampaign.do?ea.client.id=5&ea.campaign.id=7774&ea.url.id=38310&ea.campaigner.email=ErhKzbgv49AdgiMD5V88kJW68uLWBKD0&ea_broadcast_target_id=0&forwarded=true • http://action.peta.org.uk/ea-campaign/clientcampaign.do?ea.client.id=5&ea.campaign.id=7774&ea.url.id=38310&ea.campaigner.email=k3%2BBMN%2FP80%2FGmX5VqtEzzIXylaYN8uML&ea_broadcast_target_id=0&forwarded=true

  12. Testing • Test • Test • Test again

  13. Testing • Some examples Image and Text Test Runner-up (2,097 clicks) Winner (2,745 clicks)

  14. Testing • Some examples Subject line test

  15. Profiling, tracking and reporting Any Questions? Sarah Crowhurst SarahC@peta.org.uk http://www.PETA.org.uk

More Related