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MARKET UPDATE

MARKET UPDATE. eBOUND Ebook Sales. U.S. Retailer Market share. Amazon 60% Barnes & Noble 25% Apple 10-15% Sony, Kobo etc. the rest The top 3 are likely to remain the dominant players in the U.S. market. Source CNET April 18 2012. Market Share. Device Penetration in the U.S.

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MARKET UPDATE

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  1. MARKET UPDATE

  2. eBOUNDEbook Sales

  3. U.S. Retailer Market share Amazon 60% Barnes & Noble 25% Apple 10-15% Sony, Kobo etc. the rest The top 3 are likely to remain the dominant players in the U.S. market Source CNET April 18 2012

  4. Market Share

  5. Device Penetration in the U.S. 1 in 4 Americans as of January 2012 now own either a tablet or e-reader Source : Credit Donlkey

  6. Source : Credit Donlkey

  7. Source : Credit Donlkey

  8. How are consumers reading ebooks? Source:  BISG's "Consumer Attitudes Toward E-Book Reading"

  9. What genres are popular for ebooks? Source:  BISG's "Consumer Attitudes Toward E-Book Reading"

  10. Almost 50% of ereading consumers said they would wait up to three months to read a new ebookfrom a favourite author, rather than reading the same book immediately in print. Source:  BISG's "Consumer Attitudes Toward E-Book Reading"

  11. Ebook Pricing Average price of a Kindle best-seller over the past year. (Source: e-Book Market View)

  12. Kindle Top 100 Source : Credit Donlkey

  13. Ebook Pricing

  14. Ebook Pricing

  15. Amazon Top 100 January 2012 $8.75 average price for publisher sold ebooks $1.78 average price for self published ebooks Source : Credit Donlkey

  16. DISTRIBUTION CHANNELS

  17. Retailers Kobo Amazon Barnes & Noble Apple Sony 57 more

  18. OBPO Kobo Promotion

  19. OBPO Kobo Promotion Emails to over 750,000 Kobo subscribers Excellent Open and click-through rates 2700 ebooks sold

  20. Kobo Promotion, The Sequel 2 Weeks, targeted to teens/tweens Landing Page Lists Stand-alone email Call-out messaging before and after launch Social Media outreach

  21. Kobo – What’s next? price promotions merchandising stories mainstay categories new releases boutique

  22. Libraries and Schools Overdrive Follet K-12 Baker and Taylor CULC / eBOUND working group Academic Libraries

  23. Who’s Next? Amazon Direct Sony EU EBSCO MyiLibrary VitalSource Follet Higher Ed Login Canada Google Library Ideas (Freading) Print on Demand

  24. Direct-to Consumer Anobii Bookish 49th Shelf You

  25. M ARKE TING and DISCOVERABILITY

  26. The eBOUND Marketing Newsletter [Insert Screen Shot]

  27. The eBOUND Marketing Newsletter Promotional opportunities eBOUND Catalogues reduced ad rates calls for titles analytics and case studies shared experiences and special guests news and cues from around the web much, much more

  28. eBook Catalogues Retailers Wholesalers Librarians Buying Consortia Educators Journalists Canadian Bookshelf

  29. What’s Next? More Retail and co-op promotions Direct-to-Consumer Social Reading portals Social Media tools Expanded monthly reports to retail Insert your idea here

  30. Questions?

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