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What is EAT in SEO and How to Improve it? - Bruce Clay India

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It's a quality evaluation method used by Google to ensure that its search results are of the highest quality. But how do you improve it? Read more https://www.bruceclay.com/blog/e-a-t-and-seo/<br><br>Learn more about our services: bruceclay.com

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What is EAT in SEO and How to Improve it? - Bruce Clay India

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  1. WHAT IS - - IN SEO? How to improve it? Let's find out!

  2. WHAT IS E-A-T? E-A-T stands for Expertise, Authority, and Trust — three factors that Google uses to measure how much trust it should place in a brand or website. Google wants to give search engine users the best experience. As a result, it only wants to promote websites that it fully trusts. - -

  3. HOW TO IMPROVE E-A-T? Build more links Google is really good at understanding which links count, so make sure you’re prioritising the building of high-quality links over low-quality ones.

  4. KEEP CONTENT UP TO DATE If you are covering high E-A-T topics such as financial advice, legal advice, tax advice etc., make sure they are written in a professional style. Also, the information should be updated on a regular basis.

  5. CHECK THE FACTS News articles and scientific content must be factually accurate to demonstrate a high level of E-A-T. Include only legit resources in the content.

  6. GET MORE REVIEWS Google tells Quality Raters to use online reviews as a source of reputation information about businesses, which relates to trust and authority. Focus on getting more positive online reviews, across the board, on the sites that people use and trust in your industry.

  7. HIRE EXPERTS Hire people with a proven track record in the industry, or those who are already well-known for creating high-quality content on the topic. For medical, financial, or legal content, you must hire experts in that field.

  8. FLASH YOUR CREDENTIALS AND SHOW CONTACT DETAILS Use your author bio or “About" page to demonstrate your expertise, authority, and trustworthiness to Google. Legit businesses must showcase their address, phone number, email address, and point of contact.

  9. FOLLOW BRUCE CLAY INDIA www.bruceclay.com/in +91-9873811635 sales-in@bruceclay.com

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