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Mindframe Guidelines

Mindframe Guidelines. Overview.

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Mindframe Guidelines

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  1. Mindframe Guidelines

  2. Overview The way in which suicide is reported in the media does matter. Sensationalising suicide in news articles has been associated with increased rates of suicide. As members of the ISSPC, we may be called on to provide comment in the media about suicide.Some of you may be aware of the Mindframe Guidelines which should be followed when commenting in the media. www.mindframe-media.info

  3. Mindframe • The media can play an important role by: • Helping to challenge public misconceptions • Increase community awareness • Can aid in reducing stigma • Encourage discussion • Coverage that focus on personal stories can promote hope and encourage help-seeking • We do not want to stop reporting of suicide • We want to ensure it is safe

  4. Recommendations to media • Following are recommendations made to media outlets and journalists via the Mindframe initiative. • Decide whether to report on a suicide death • Has the death been confirmed as a suicide • It is in the public’s interest to know • Reduce the prominence of the story • Avoid using the word suicide in the headline • Stories profiling someone who has died by suicide appear to carry the greatest risk

  5. Recommendations to media • Remove information that may increase risk • Such as contents of a suicide note • Use more general images of the person • Minimise details about the death including method and location • Use appropriate language • Promote help-seeking information • Take care when interviewing family and friends • Apply specific cultural considerations

  6. Consider the language used • Language that presents suicide as desired outcome • Successful suicide, unsuccessful suicide • Took their own life, died by suicide • Phrases that associate suicide with crime or sin • Committed suicide • Took their own life, died by suicide • Language that glamorises a suicide attempt • Failed suicide, suicide bid • Made an attempt on his life, suicide attempt

  7. Consider the language used • Phrases that sensationalise suicide • Suicide epidemic • Higher rates, increasing rates • Word suicide out of context • Suicide mission, political suicide

  8. Promote help-seeking • Add help-seeking information to all stories about suicide • In online media, provide direct links • Try for two crisis support options • Match the story with the correct helpline • Lifeline 13 11 14 • Suicide Call Back Service 1300 659 467 • Kids Helpline 1800 55 1800 • Mensline Australia 1300 78 99 78

  9. Monitoring media • If you are called on to comment about suicide in the media, ensure the journalist is aware of Mindframe • Make the suggestion of the helplines you think would be most relevant to the story • If you see a story that isn’t in line with Mindframe guidelines, call the journalist to discuss options for next time. • Need more advice? • There is an advice service operated as part of the Mindframe Initiative – use it!

  10. Quick Reference Guide

  11. Quick Reference Guide

  12. Questions and Discussion Any questions? Examples? Clare Leslie Marketing and Public Relations Manager Lifeline South Coast Clare.leslie@llsc.org.au 0417 279 964

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