Program Objectives

2. Program Objectives • Increase knowledge of short-term effects and image-based consequences of tobacco use • Illustrate costs of using tobacco • Identify reasons why people use tobacco • Learn how advertising influences people to buy and use tobacco

3. Presentation Overview • Pre-Activity Exercise • Classroom Activities1:Short-Term Effects of Tobacco Use 2: Straw/Breathing Exercise 3: Costs of Tobacco Use 4: Reasons People Use Tobacco 5: Tobacco and Advertising • Poster Contest

4. Pre-Activity • What percentage of 5th graders use tobacco products? • What percentage of 10th graders use tobacco products? • What percentage of adults use tobacco products?

5. Pre-Activity Exercise

6. Activity 1Short-Term Effects of Tobacco Use • How can using tobacco products hurt you?What are some good things that happen to you when you are tobacco-free?Today students have the facts about tobacco use and the harmful effects that their parents did not have. Remain TOBACCO FREE!

7. Activity 1Short-Term Effects of Tobacco Use Bad breath/zoo breath

8. Activity 1Short-Term Effects of Tobacco Use • Yellow teeth and fingers Spit stains on clothes and shoes

9. Activity 1Short-Term Effects of Tobacco Use • Coughing/hacking/hurling phlegm • Less money to spend on other things • Ashes and butts everywhere

10. Activity 1Short-Term Effects of Tobacco Use What about long-term effects??? Normal-Healthy Lung Lung with Emphysema Lung with Cancer

13. Activity 2Straw/Breathing Exercise • Are you getting enough air into your lungs? • Smoking makes breathing difficult, especially during exercise.

14. Activity 2Straw/Breathing Exercise Jogging in place while trying to breathe through a straw gives you an idea of how smokers feel when they exercise. When you smoke, you lose your ability to hold enough oxygen and have difficulty breathing, especially during exercise.

15. Activity 3Costs of Tobacco Use • Just how much will that tobacco cost? • How many days in a week? -- 7 • In a month? -- 28 – 31 • In a year? -- 365 • How much does a pack of cigarettes or a tin of chew cost? -- Average $4 • Do the math!!!

16. Activity 3Costs of Tobacco Use • One week = $28 • One month = $112 • One year = $1,456 • 50 years = $73,000 Wow! That’s a lot of money!

17. Activity 3Costs of Tobacco Use What else could you buy with this money?

18. Activity 4 Reasons People Use Tobacco Why Do People Use Tobacco? ???

19. Activity 4Reasons People Use Tobacco • Image Teens use tobacco products because they imagine smokers and chewers to be glamorous, handsome, popular, sophisticated, and always appearing to be having fun.

20. Activity 4Reasons People Use Tobacco • To Lose Weight/Be Thin Many young people, especially girls, think that using tobacco will curb their appetite and help them lose weight and look slim. Tobacco companies reinforce this message in their advertisements.

21. Activity 4Reasons People Use Tobacco • Peer Pressure Some people indicate their reasons for smoking or spitting is because of, or to please, their friends who use tobacco. They believe that they can stop any time they want.

22. Activity 4Reasons People Use Tobacco • Nicotine Addiction/Relaxation People using tobacco claim its relaxing. It actually has the opposite effect. Tobacco is a stimulant; it speeds up the heart rate, increases blood pressure, and revs up the body. People feel relaxed when they use tobacco because tobacco feeds them the nicotine their bodies are craving. They become addicted to nicotine, which is a drug.

23. Activity 4Reasons People Use Tobacco • Looking Older/Being Grown-Up or Like Parents One of the most dangerous ideas held by youth is that tobacco use is an acceptable form of behavior. They try smoking and spitting to appear grown up. Children follow the examples of older youth and adults, such as their parents, who are around them. What if your parents smoke? Your parents didn’t realize how harmful smoking could be when they started … BUT YOU DO!

24. Activity 4Reasons People Use Tobacco • Advertising Ads depict smokers and spitters as young, attractive, and popular. Tobacco ads do not inform potential users about the harmful consequences of using their product; they only equate smoking and spitting with fun. Youth are often not aware how these ads influence their decisions regarding tobacco use.

25. WHY would you CHOOSE to poison yourself???

26. Activity 5Tobacco and Advertising What are tobacco ads selling? Good Taste Friends / Popularity Hanging Out Dating Glamour/Good looks Cool, Macho Image

28. Activity 5Tobacco and Advertising • Good Looks– Glamour • Girls appear to be young, pretty, well-dressed.

30. Activity 5Tobacco and Advertising • Hanging Out/ Dating – girls and boys don’t appear to be bothered by each others’ smoke

32. Activity 5Tobacco and Advertising • Cool Image – guy appears to be strong, tough, fast and in good shape

34. Activity 5Tobacco and Advertising • Friends/ Popularity – “popular people” appear to all smoke and have many friends

36. Activity 5Tobacco and Advertising Activity 5Tobacco and Advertising • Low Tar/Light – cigarette filters appear to reduce risks or make smoking safer

38. Activity 5Tobacco and Advertising • Tastes Good – tobacco products appear to be good-tasting, cool, refreshing

39. Activity 5Tobacco and Advertising • Critical Questions…. • What themes do ads use to make you believe using tobacco is not harmful? • Do tobacco ads tell the truth? • What do the ads tell you about the people who use this brand of tobacco? • What groups of people do the ads target?

40. Activity 5Tobacco and Advertising What tobacco ads DON’T show: • Ash trays • Lit cigarettes • Cigarette butts

41. Activity 5Tobacco and Advertising What tobacco ads DON’T show: • Yellow teeth and fingers • Bad breath/zoo breath

42. Activity 5Tobacco and Advertising What tobacco ads DON’T show: • Breathing difficulties from smoking

43. Activity 5Tobacco and Advertising What tobacco ads DON’T show: • Burn holes in clothes • Spit stains from chewing tobacco

44. Activity 5Tobacco and Advertising What tobacco ads DON’T show: • How tobacco REALLY tastes – hot, bitter, and will burn your mouth and lungs

45. Activity 5Tobacco and Advertising Tobacco and Movies • Approximately 82% of movies rated PG-13 and 50% of G and PG rated films feature tobacco use. • Movies have the most powerful pro-tobacco influence on children. • 390,000 children each year start smoking because they’ve seen smoking featured in movies.

46. Activity 5Tobacco and Advertising Tobacco and Movies • Time (listed in seconds) of exposure to tobacco, alcohol and other substance use:

47. Activity 5Tobacco and Advertising There are heroes that don’t use tobacco. John Peterson and his racecar “Smoke Free 83” have been sponsored by the IAFP and Tar Wars since 2003. The moniker “Smoke Free 83” came about when John quit tobacco with the help of free cessation resources available in Idaho. He was so excited to finally quit that he put the phone number for the free local cessation classes onto his car. In addition to sharing the curriculum of Tar Wars with 5th graders across Idaho, John brings his cars during Tar Wars visits and lets the kids sign their names on the cars.

48. Activity 5Tobacco and Advertising There are heroes that don’t use tobacco. Wylie Peterson, was willing to take a personal stand and be the first bull rider in the country to take the smokeless tobacco patch off his vest and replace it with the Project Filter – Idaho Fights Tobacco patch.

49. Activity 6Poster Contest • Reinforces the Tar Wars message • Emphasizes the positive aspects of being tobacco-free • Students can be finish their posters on their own time

50. Activity 6Poster Contest • PRIZES!! • Prizes for students and classrooms! Idaho state winner goes to Washington DC to participate in the national contest! See Teacher’s Guide for complete details .