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The gateway to new opportunities for digital content

The gateway to new opportunities for digital content. a video service platform. WimTV (http://wim.tv/) offers services to video professionals, currently: Split Content payment ( WimPay ) Video on demand ( WimVod) Live streaming ( WimLive ) Marketplace ( WimTrade )

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The gateway to new opportunities for digital content

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  1. The gateway to new opportunities for digital content

  2. a video service platform • WimTV (http://wim.tv/) offers services to video professionals, currently: • Split Content payment (WimPay) • Video on demand (WimVod) • Live streaming (WimLive) • Marketplace (WimTrade) • More services are being developed • WimTV enables exploitation – especially economic – of video content and related activities • Let’s see how this is done by visiting the WimTV world The gateway to new opportunities for digital content

  3. Step 1: User imports content to • A user imports videos from MyLocalMedia (e.g. the user’s computer) to the user’s private WimTV space (MyMedia) • Then user fills out a WimTV form to • Describe video with parameters suitable for their exploitation • Add licence terms and payment conditions offered to prospective WimTV users NB: a video does not “move” when licensed to another user MY MEDIA export import MY LOCAL MEDIA WimTV user The gateway to new opportunities for digital content

  4. Step 2: user opens a WebTV offering on demand videos • User opens a WebTV (MyStreaming) • Moves videos from MyMedia to MyStreaming • Offers videos as free or Pay Per View • Define subscription packages of videos • Decides which videos are streamed as cleartext or encrypted when requested by end users STREAMING MY STREAMING MY MEDIA streaming business logic End user WimTV devices The gateway to new opportunities for digital content

  5. What’s the difference with other similar services? • WimTV offers services • Storage/streaming • Trading • Split payment • WimTV users • Make no investments • Retain full ownership of content imported to WimTV • Make transactions with other WimTV users • WimTV • Assesses a % on transactions The gateway to new opportunities for digital content

  6. Step 3: user offers live videos 4. End user pays WimTV End User On demand Live Live WimTV Payment Services Repeater Producer In situ Production Off-line 3. Cameraman Shoots event Content, Streaming & Pay server 5. WimTV splits payment according to agreement $$ $$ The gateway to new opportunities for digital content • Event Organiser • holds rights to event 2. Event Reseller offers Events to end users

  7. WimLive is about live video streaming • WimLive supports live eventsmonetisation • Up to 3 parties may operate • WimTV • Event Organiser (EO) • Event Reseller (ER) • In three cases major cases • “Free” event distributed by EO • “Pay” event distributed by EO • “Pay” event promoted & distributed by ER on behalf of EO The gateway to new opportunities for digital content

  8. Step 4: user offers videos in marketplace buyers/sellers • Opens a shop (MyShop) • Displays videos • Adds metadata, licence terms & payment conditions • Makes public and private offers MY SHOP MY MEDIA public video offers private video offers • User issues licence of video • Exclusive/non exclusive • For a distribution channel • For a given country • For a period of time • In or out of WimTV etc. WimTV guarantees respect terms as long as videos are in WimTV The gateway to new opportunities for digital content

  9. : easy, immediate and trasparent payments With PayPal Adaptive API Automatic payment split to affected parties, as determined by licences Direct payments between WimTV users Pre-approved payments Use case Creator licensed video V to WebTV with a revenue sharing licence WebTV streams V to End User End User pays End User’s payment is split between Creator and WebTV Creator (MyShop) WimLabs End User WebTV The gateway to new opportunities for digital content

  10. (future) step 5: user issues contests • User (e.g. a WebTV) • Issues a request of videos (contests) • Describes requested videos • Adds licence terms/payment conditions • A respondent accepts licence terms & payment conditions • User • Chooses videos satisfying personal criteria • Effects payment • May export video out of WimTV (WimTV checks user’s export right at export time) contestants MY CONTESTS MY MEDIA The gateway to new opportunities for digital content

  11. (future) step 6: user handles advertisement • WimLabs is working with some partners to define and exploit WimTV-enabled advertising models advertisers MY STREAMING streaming business logic The gateway to new opportunities for digital content

  12. The complete puzzle contestants advertisers buyers/sellers MY CONTESTS STREAMING MY STREAMING MY SHOP MY MEDIA End user public video offers private video offers streaming business logic WimTV devices export import MY LOCAL MEDIA The Wide Wild World WimTV user

  13. devices • PCs with Linux, Mac, Windows • For free content • Payment and subscriptions (encrypted content) • Smart TVs • For free content • For pay per view and subscriptioncontent Smart phones and tablets iOS and Android for non-protected content The gateway to new opportunities for digital content

  14. More videos for corporate use , a player in the changing web environment Emergence of good quality User Generated Content More good quality/ premium content More video advertisement More consumption of video on the web The gateway to new opportunities for digital content

  15. There are many players… Premium video portals Generalist video portals Video distribution service platforms B2B video marketplaces B2C marketplaces Video production service platforms Small scale technology supply Small independent Web TVs The gateway to new opportunities for digital content

  16. …most of which… • Focus on a limited set of characteristics • Still video is a business with a multi-faceted fabric • Run constrictive business models • Service provider sets rules for user to follow to do business • Request the broadest range of video exploitation rights • To enlarge the range of their benefits • Offer an unbalanced revenue sharing • Still video can and should be an equitable business The gateway to new opportunities for digital content

  17. reinstates an altered equilibrium • WimTV allows players in video content to • Keep full ownership and control of content in their life cycle • Acquire the necessary rights to use the content of their interest • Realise online the flexibility offered by the real world but at a much reduced cost • Interact in a single environment with players that have complementary roles and goals • Manage their business in a way that is congenial to them • Let the WimTV platform handle the details • This is the time to join WimTV! The gateway to new opportunities for digital content

  18. A comparison The gateway to new opportunities for digital content

  19. Contacts WimLabs Srl c/o I3P C.so Castelfidardo 30/A I-10129 Torino Italy info@wimlabs.com +39 011 935 04 61 +39 338 105 97 02 www.wimlabs.com The gateway to new opportunities for digital content

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