Marvel Enterprises & Oracle

1. Marvel Enterprises&Oracle

2. Marvel’s History • 1961 Marvel Comics born with debut of Fantastic Four • 1960-70 X-Men, Spider-Man, Hulk and others born • 1991 Marvel goes public as MRV • 1996 Marvel files for bankruptcy • 1998 Marvel reborn as MVL • 2002-present Turnaround story complete with huge theatrical hits Spider-Man and X-Men

3. Marvel Stats • Library of over 5000 characters • Sales in 2004 of $513 million * • Market value of $2.4 billion * • Approximately 230 employees • * as of 4Q 2004

4. Marvel’s Structure Publishing Toys Studio Licensing • Approximately 60-70 titles published per month • Net sales in 2004 of $86 million • 13% of publishing revenue from mass-market sales

5. Marvel’s Structure Publishing Toys Studio Licensing • Outsourced toy manufacturing • Net sales in 2004 of $213 million • New In-Licensing Agreements

6. Marvel’s Structure Publishing Toys Studio Licensing • Existing Licensing Agreements with Major Studios • Direct to Video Animated Films • Recently Announced In-House Production of Movies

7. Marvel’s Structure Publishing Toys Studio Licensing • Over 500 Active Licensees • Net sales in 2004 of $215 million • Best in Class partners in every major category

8. Marvel Enterprises GlobalLicensing System Rights & Royalties Management

9. The Challenge Non-linear approvals Complex rights structure Guarantee Tracking Variable rates and payments Management requires reports

10. The Issues Manual workflows Unstructured Rights Tracking Non-integrated Financials Inefficient Royalty Processing Difficult to aggregate data

11. The Solution Quoting Approval Workflow Detailed Rights Configuration Service Contracts Integration Custom Royalty Engine Discoverer Reporting

12. Deal Creation / Negotiation Research Deal Approval/Legal Review Customer Research Executive Approval Financial Review Initial Licensee / Agent Discussions Check Rights Availability Deal Memo Creation Deal Memo Creation • Consumer Products Group • Access Repository • Collision Checking • Proactive Targeting of Rights or Licensees Using Rights repository Royalty Processing and Management Product Approval Deal Approval/Legal Review…Cont. Legal Review Execution of Contract Product Review / Brand Integrity Final Product Approval Royalty Management • Marvel Signature • Billing Schedule • Upfront Payments • Legal T’s & C’s • Legal • Brand Assurance • IP Assets to Licensee • Product / Sample Submission Process Flow Players Royalty Submission Accounting & Compliance Licensee Manage Royalty Reports Manage Royalties & Open Invoices Assure Compliance Licensing Sales Department Executive Legal • Legal • Finance • Finance • Validate Rights • Confirm Royalties Calculations Finance Brand Assurance

13. Marvel Enterprises Oracle Initiatives Publishing ToysHuman ResourcesPossibly ECM

14. Publishing Vendor Management & Scheduling Order Management & Shipment Invoicing & Revenue Recognition Talent Work Tracking Payment Processing Workflow & Alerts

15. Toys Demand Planning Procurement Multi-Currency Revenue Expense Tracking Logistics Management Warehouse Management

16. HumanResources Central HR Data Repository ADP Integration Incentive Compensation Workflow & Alerts Future Self-Service Access

17. Enterprise Content Management Potential Oracle Solution Integration with Licensing System Brand Assurance & Production Workflows Archiving Process and SAN Portal for Digital Asset Access and Product Submissions Reporting

18. “With great power comes great responsibility”