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Definition ofE-Commerce E-Commerce or Electronic commerce is a process of buying, selling, transferring, or exchanging products, services, and/or information via electronic networks andcomputers
E-CommerceCategories • Two major categories • Othercategories
Two MajorCategories • Business-to-consumer (B2C): • Online transactions are made between businesses and individual consumers. E.g. Amazon.com,eBay.com. • Business-to-business(B2B): • Businesses make online transactions with other businesses.
OtherCategories • Consumer-to-consumer(C2C) • Mobile commerce(m-commerce) • E-learning • E-government
Benefits ofE-Commerce • Benefits toorganizations • Benefits toconsumers
Benefits toorganizations • Globalreach • Costreduction • Supply chainimprovements • Extended hours:24/7/365 • Customization • Improved customerrelations
Benefits toconsumers • More products andservices • Cheaper products andservices • Instantdelivery • Informationavailability • Participation inauctions
Businessapplications • Email • Instantmessaging • Online shopping and ordertracking • Onlinebanking • Shopping cartsoftware • Teleconferencing • Electronictickets
OnlineShopping • Advantages: • 24-houraccess • Ability to comparisonshop • The in-homeprivacy • Variety
Online Shopping (cont).. How do you buysomething
Interesting Facts andStatistics Every 1.2 seconds, a Canadian makes a purchase with theirPayPal account Almost 20 per cent of Canadians make three or moreonline purchases per month (comScore2009).
ADVANTAGES OF E- COMMERCE • Faster buying/selling procedure, as well as easy to findproducts. • Buying/selling24/7. • More reach to customers, there is no theoretical geographiclimitations. • Low operational costs and better quality of services. • No need of physical companyset-ups. • Easy to start and manage abusiness. • Customers can easily select products from different providers without moving around physically.
DISADVANTAGES OF E- COMMERCE • Unable to examine productspersonally • Not everyone is connected to theInternet • There is the possibility of credit card numbertheft • Mechanical failures can cause unpredictable effects on the totalprocesses.
What is DigitalMarketing? • Promoting products and services using digital distribution and social media channels toreach consumers in a timely ,relevant, personal and cost-effective manner. • leverages traditional marketing areas such as direct marketing by providing the same methodof communicating with an audience but in a digital fashion. • delivered via internet, mobile text messaging, • display / banner ads and digital outdoorsignage.
Why Use DigitalMarketing? • Increase websitetraffic • Increase brand recognition • Improve search enginerankling • Generate leads • Increase online salesconversions • Improve internalcommunications
Who's Using DigitalMarketing? • Small to medium businesses increasingly rely upon online digital marketingtechniques and distributionchannels. • Digital communications and multimedia technologies are significantly changingthe way SMBs:- • Communicate with theircustomers • Promote productsand • Market services
Conclusion • The Internet has lead to the birth and evolution E-commerce. E-commerce has now become a key component of many organizations in the daily running of their business. • As the Internet and in turn E-commerce has developed, and continues to evolve and grow, it is vital that any organization, in any particular industry, must base its strategic planning around such a rapidly growing medium.
References(content) • Web. 10 Apr. 2010. www.rogeliodavila.com/tie/TIE%20notas/EC2004_ch01.ppt • Web. 10 Apr. 2010.http://en.wikipedia.org/wiki/E-commerce • Web. 10 Apr. 2010.http://wiki.media- culture.org.au/index.php/E-commerce_-_Overview_-_E- Commerce_Major_Categories • Web. 10 Apr.2010. • http://www.exampleessays.com/viewpaper/19642.html • Web. 12 Apr. 2010. http://www.newswire.ca/en/releases/archive/October2009/3 0/c4231.html • Kerin, Roger A., Steven William. Hartley, and William Rudelius. "Retailing and Wholesaling." Marketing: the Core. Boston, Mass.: McGraw-Hill/Irwin, 2009. 217-19.Print.
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