8 Mid-Autumn Festival marketing cases to inspire creativity! Create a compelling newsletter

1. Welcome To Bulk SMS Master Tittle: 8 Mid-Autumn Festival marketing cases to inspire creativity! Create a compelling newsletter Learn from different industry cases, use your brand creativity to integrate into the festive atmosphere, and bring you stunning marketing effects.Mid-Autumn Festival is coming! Are you ready to launch your Mid-Autumn Festival e-newsletter marketing campaign? The Mid-Autumn Festival is one of the important festivals every year. If you want to use this important festival to take advantage of the brand marketing, enhance customer relationships or improve sales performance, then Mid-Autumn Festival e-newsletter marketing will be a good way. Do you want to increase sales through seasonal marketing activities? The Mid-Autumn Festival holiday is approaching, and now is the time to plan your marketing activities during the festival. This article outlines marketing methods and creative ideas to make the most of the upcoming Mid-Autumn Festival through e-newsletter marketing strategies.

2. Next, I will share with you the key points of preparation for Mid-Autumn Festival e-newsletter marketing, as well as exciting brand cases. Key points in preparation for Mid-Autumn Festival e-newsletter marketing When planning e-newsletter marketing, one thing that people often overlook is to put yourself in the perspective of your audience. Think about your daily mailing habits. When you browse your inbox, what kind of emails do you prefer to open? What are you looking for in a letter that interests you? How do you judge the quality of the sender's e-newsletter? Take some time to think about these questions and refer to the following steps to help you improve your shipping results. After all, there's nothing worse than sending an email that no one wants to read. Determine marketing goals Before you start writing your Mid-Autumn Festival email, take some time to think about your marketing goals. What effect do you hope to achieve through the Mid-Autumn Festival e-newsletter? Do you just want to send personalized Mid-Autumn Festival emails to improve membership relationships? Once you have identified your goals and focused your marketing efforts, the next steps will become clearer and more focused. Create a festive atmosphere The Mid-Autumn Festival may be the perfect time to emphasize togetherness and gratitude. You can hold a feedback event for brand members during the Mid-Autumn Festival to thank customers and attract customers to want to participate. Provide member-exclusive gifts: If you feel that just saying thank you is not enough, you can also make them feel valued by providing some member-exclusive gifts. Add personalization: You can also use language in emails that is more like a conversation with friends to strengthen the connection between the brand and customers.

3. If your brand style lends itself to humor, this is a great time to include humor in your newsletter. For example, adding some memes or homophonic words related to the Mid-Autumn Festival may make readers smile. Timely reminder of Mid-Autumn Festival limited-time discount activities: express festival celebrations to customers without requiring purchase. However, since your customers may Bulk SMS Service be making purchases during the Mid-Autumn Festival, you can also give a brief reminder of current promotions. Attractive Mid-Autumn Festival Email Subject The subject of an email is very important, and the Mid-Autumn Festival email newsletter is no exception. The subject line is the first thing the recipient sees, so it should be compelling enough for them to open the letter. When planning your holiday emails, you can get completely creative and play with text and add some emojis to your email subject line. Extended reading: If the main theme of the email is not eye-catching enough, you must try emoji to effectively increase the email open rate! The following are some examples of Mid-Autumn Festival email subject lines for your reference based on the three aspects of the Mid-Autumn Festival: "gift giving, continuous holiday, and thank you":

4. Is this newsletter meant to wake up your inactive customers? Reunion dinners, moon cakes, and delicious food are important elements of the Mid-Autumn Festival, even if your brand or product has nothing to do with food. You can still try to add some festival-related elements to your marketing materials.The content of the Mid-Autumn Festival e-newsletter combines "festival elements". When designing the e-newsletter, there are two directions for reference: Use bright colors and attractive images Keep it simple to highlight your communication message. In addition, " using orange and yellow colors to create an autumn style, or dark blue and yellow moon-viewing styles" may be a good choice to match the atmosphere of the Mid-Autumn Festival. Once you have prepared the Mid-Autumn Festival email marketing campaign materials and copywriting, you can start designing the email layout. You can use Electronic Leopard's drag-and-drop design tools to easily design a newsletter that exceeds your expectations. Extended reading: Email layout design tutorial, Newsleopard drag-and-drop editor Electronic Leopard also provides the function of an official template library, which prepares exquisite email templates for you based on festivals or common situations, allowing you to quickly apply them and slightly modify the content to make your festival e-newsletter more outstanding. Extended reading: Apply EDM templates to make it easier for you to create email content! 8 different industrial brands, Mid-Autumn Festival e-newsletter marketing cases In Mid-Autumn Festival marketing activities, brands can use festive elements to attract consumers' attention and build emotional connections. The following is a Mid-Autumn Festival e-newsletter collected by the author from the inbox, sharing several cases of using Mid-Autumn Festival marketing strategies in different industries, hoping to provide you with some creative ideas: Jewelry Industry – Chaumet Chaumet's e-newsletter marketing features a combination of brand image and Mid-Autumn Festival elements, presented in dynamic GIF images, which is very effective in attracting clicks. Chaumet is a jewelry brand. The main theme of the letter is "CHAUMET wishes you a

5. happy Mid-Autumn Festival! to create a festive atmosphere and express blessings to the recipient. With its unique Mid-Autumn Festival e-newsletter content and dynamic GIF image display, it integrates the brand image with Mid-Autumn Festival elements, bringing an impressive festival e-newsletter experience to the recipients and effectively improving the click effect. Subject of the letter: CHAUMET wishes you a happy Mid-Autumn Festival! Product: Jewelry Features: Combining brand and Mid-Autumn Festival elements, using GIF dynamic pictures to present E-commerce retail – Pinkoi In Pinkoi's Mid-Autumn Festival e-newsletter marketing campaign, the clever use of the sender name field "Pinkoi Mid-Autumn Festival Emergency Gift Rescue" is quite eye-catching. A countdown timer is added to emphasize the time limit. In addition, the brand also provides 24-hour fast shipping service to meet customers' urgent needs for gift giving. These features make Pinkoi stand out in Mid-Autumn Festival marketing and can effectively tap into customers' urgent needs for quick delivery and gift delivery. Fashion Industry – Mercci22 Mercci22 makes Mid-Autumn Festival limited-time discounts and seasonal merchandise an important focus. The main theme of the letter emphasizes the limited-time discount offer, attracts

6. consumers' attention, and stimulates the desire to learn more about the product. At the same time, they also provide popular hot-selling products and new product recommendations, attracting consumers to further explore the product pages to find the most popular products and the latest products. Use e-newsletter marketing as a traffic diversion method to encourage customers to go to the web page to browse more content and purchase their favorite products. The purpose of the letter: [Celebrating the Mid-Autumn Festival, 40% off for two items for a limited time] Come and buy now Product: fashionable clothing Features: limited time discounts, popular hot-selling products and new product recommendations, attracting customers to explore more products Hotel industry – Eslite Travel Eslite Travel focuses on features such as artist co-branded gift boxes and early bird pre-orders. The gist of their letter highlighted their Mid-Autumn Festival gift box and limited-time early bird pre-order offer. Through the gift box co-branded by artist Li Ji, we create a unique and high-quality Mid-Autumn gift selection and strengthen the brand's appeal in Mid-Autumn Festival marketing. The limited-time early bird pre-order discount allows consumers to book in advance and enjoy special discounts, plus member-exclusive discounts and free shipping, which increases customers' willingness to purchase. Subject of the letter: Eslite Travel [Eating Light Selection | Moon Planting Project] Mid-Autumn Festival Gift Box Book before 8/12 to enjoy early bird discount Product: mooncake gift box Features: Super-quality artist co-branded gift box, limited-time early bird pre-order, member-exclusive discounts, plus free shipping discounts Travel and Tourism – Lion Travel Lion Travel’s e-newsletter marketing feature combines the themes of the Mid-Autumn Festival and Double Ten Festival, and provides a variety of travel itinerary options. The main theme of the letter can draw the recipient's attention to the Mid-Autumn Festival and Double Ten holidays, and propose tourist destinations in Japan, the United States and Canada. Marketing features include recommending travel products at different consumption levels to meet the needs and budgets of various consumers. By combining festive themes, providing various travel proposals and diversified product selections, we provide recipients with a wealth of travel options. At the same time, we use the 12-day Mid-Autumn Festival and Double Ten holidays as the focus of marketing

7. to attract consumer participation. The subject of the letter: [Mid-Autumn Festival Double Tenth consecutive holiday] Japanese red broom grass! Enjoy the golden maple scenery in the United States and Canada Product: Travel itinerary Marketing features: Combining the Mid-Autumn Festival and Double Ten Festival, 12 days of consecutive holidays, travel proposals, and providing product choices at different consumption levels Information Services Industry – ASUS WebStorage ASUS WebStorage’s e-newsletter marketing feature expresses the brand’s gratitude and provides member-exclusive limited-time offers. The main theme of their letter "Your Mid-Autumn Festival commemorative gift will expire within 24 hours, please seize the last chance!" emphasizes the importance of limited-time offers. Through personalized information, such as member names and account numbers, it creates an interactive experience that is closer to the recipient, and also allows customers to feel the brand's care and attention. It also provides exclusive member-only offers to encourage them to seize them within a limited time. Last chance to buy. Purpose of the letter: Your Mid-Autumn Festival commemorative gift will expire within 24 hours, please seize the last chance! Product: Cloud Services Features: Express brand gratitude, member exclusive, limited time offer, personalized information (member name, account number) Financial Industry – Wing Fung Bank The e-newsletter marketing feature of Sino-Fung Bank DAWHO is that the bank loan services are creatively packaged into a virtual Mid-Autumn Festival mooncake gift box. Attract the recipient's attention with the purpose of the letter: "[DAWHO lends you money to spend the Mid-Autumn Festival] Cash will be delivered to your pocket as soon as one day!" The brand cleverly combines financial services with mooncakes, a symbol of the Mid-Autumn Festival, and emphasizes key messages such as "production, quality assurance, and shelf life." This creative marketing approach allowed them to stand out during the Mid-Autumn Festival marketing and present their financial services in a unique way.

8. The purpose of the letter: [DAWHO lends you money to celebrate the Mid-Autumn Festival] Cash will be delivered to your pocket as soon as one day! Goods: Financial Services Features: Bank loan services are packaged into a virtual Mid-Autumn Festival mooncake gift box with "production, quality assurance, shelf life" Health and Medical Industry – Cathay Health Management The e-newsletter marketing feature of Cathay Health Management is that it cleverly combines festive themes and health care knowledge sharing. The main theme of the letter focuses on dietary health during the Mid-Autumn Festival, and also uses festival-related topics, such as the side effects of eating grapefruit, to provide readers with interesting and practical content. They provide health check-up services, provide valuable content through the sharing of health knowledge, educate readers on how to stay healthy in daily life, and attract the attention of recipients. The purpose of the letter: The moon is full during the Mid-Autumn Festival and people are not round! Eat delicious food without gaining weight, nutritionists teach you the rules here Product: Health Checkup Services

9. Features: Integrating festival-related themes (side effects of eating grapefruit), sharing of health and wellness knowledge content Image source: Cathay Health Management Frequently asked questions about Mid-Autumn Festival e-newsletter marketing When preparing for Mid-Autumn Festival e-newsletter marketing, you may also have the following questions. During the Mid-Autumn Festival, which is a consecutive holiday, there is a habit of "leaving the holiday early or delaying the closing of the holiday". Therefore, before the festival arrives, the number of letter openings will gradually decrease. However, the low letter opening rate will continue until the week after the Mid-Autumn Festival. about. Based on this situation, it is recommended to start marketing activities 1 to 1.5 months before the Mid-Autumn Festival; and provide marketing letters for the next period about a week after the holiday. How many emails should be sent during the Mid-Autumn Festival? If you plan to conduct a holiday promotion marketing campaign, the number of emails sent depends on the duration of the campaign. In addition, it is best to limit the number of letters sent to 3 to 4 letters, which is enough to let customers know about the brand's special offers; but not too many to make them feel disgusted. How to express congratulations in a more personal way in the Mid-Autumn Festival e-newsletter? If you want to congratulate your customers with a Mid-Autumn Festival e-mail, here are some suggestions. Just writing "Happy Mid-Autumn Festival" and sending it to different customers may feel more distant. So, you can try: "Hi! Happy Mid-Autumn Festival! I wish you and your family a happy holiday." When is the best time to send a Mid-Autumn Festival e-newsletter? You can also add personalized content, a simple blessing like a friend, and include the customer's name in the letter: "Hi! "Customer Name" wishes you a happy Mid-Autumn Festival. I wish you a happy Mid-Autumn Festival holiday." Through the "custom variables" function provided by Electronic Leopard, you can insert

10. personalized information in the subject or text for different recipients, such as the recipient's name, job title, discount code and other personal information. Further reading: What are custom variables? Create personalized newsletter content How to create your festive e-newsletter marketing Register now and try the e-Leopard service for free . The powerful drag-and-drop design tool helps you quickly design e-newsletter content. You can also directly apply exquisite layouts through the official template library, making your festival e-newsletter marketing easy to complete. Contact Us Website: https://www.bulksmsmaster.com Telegram: https://t.me/latestdat Whatsapp: 639858085805 Phone: 639858085805 Email: info@bulksmsmaster.com Address: Blk 34 Lot 5 Easthomes 3 Subd Estefania, Bacolod City, Philippines,6100