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Promotional Strategy

Promotional Strategy. Chapter 16: Sales Promotion Part 5: Trade Promotion. Manufacturer. “Co-op = 3% of sales at 100%”. Vertical Cooperative Advertising. Retailer. Manufacturer. “Co-op = 3% of sales at 100%”. Vertical Cooperative Advertising. Retailer sells $500,000 worth

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Promotional Strategy

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  1. Promotional Strategy Chapter 16: Sales Promotion Part 5: Trade Promotion

  2. Manufacturer “Co-op = 3% of sales at 100%” Vertical Cooperative Advertising Retailer

  3. Manufacturer “Co-op = 3% of sales at 100%” Vertical Cooperative Advertising Retailer sells $500,000 worth of product in the co-op time. Retailer

  4. Manufacturer “Co-op = 3% of sales at 100%” Vertical Cooperative Advertising Retailer sells $500,000 worth of product in the co-op time. 3% of $500,000 = $15,000 Retailer

  5. Manufacturer “Co-op = 3% of sales at 100%” Vertical Cooperative Advertising Manufacturer buys $15,000 in local advertising for retailer. Retailer

  6. Vertical Cooperative Advertising Buy Manufacturer’s Product And the copy tells why the manufacturer’s product is great… And the ad says you can buy Manufacturer’s Product at Local Retailer’s Location.

  7. Vertical Cooperative Advertising Buy Manufacturer’s Product And the copy tells why the manufacturer’s product is great… And the ad says you can buy Manufacturer’s Product at Local Retailer’s Location.

  8. Vertical Cooperative Advertising Buy Manufacturer’s Product And the copy tells why the manufacturer’s product is great… And the ad says you can buy Manufacturer’s Product at Local Retailer’s Location.

  9. Vertical Cooperative Advertising Buy Manufacturer’s Product And the copy tells why the manufacturer’s product is great… And the ad says you can buy Manufacturer’s Product at Local Retailer’s Location.

  10. Horizontal Cooperative Advertising Ford Honda Chrysler Buick Nissan Buy ad for Motor Mall

  11. The “Intel Inside” campaign is an example of ingredient-sponsored cooperative advertising

  12. End of Program.

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