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This report analyzes consumer perceptions and usage of Green Giant canned sweet corn in Sweden and Norway. It examines the overall impressions and attitudes towards the product, specifically focusing on the factors influencing the decision to choose more expensive options. Insights from this market research can help inform strategic marketing and product development decisions for General Mills International SARL. Conducted in May 2010, the findings provide valuable data on consumer behavior in the Scandinavian market.
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