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Thermo Scientific

Thermo Scientific . Presented By Irene DeVos Advantage Business Media Direct: 973-920-7187 irene.devos@adavantagemedia . Laboratory Equipment. For 50 years, LABORATORY EQUIPMENT has been the leader in providing news on the latest new products and technologies for the lab.

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Thermo Scientific

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  1. Thermo Scientific Presented ByIrene DeVosAdvantage Business MediaDirect: 973-920-7187irene.devos@adavantagemedia.

  2. Laboratory Equipment For 50 years, LABORATORY EQUIPMENT has been the leader in providing news on the latest new products and technologies for the lab. LABORATORY EQUIPMENT is where laboratory professionals turn for news and information on products, technologies and trends for the laboratory. Over 66,000 lab managers, supervisors, scientists, engineers and other laboratory professionals in over 45,000 labs rely on the print and electronic products of LABORATORY EQUIPMENT for information about the equipment available to conduct high-performance and cost-effective scientific research

  3. Laboratory Equipment Website Overview • A new, enhanced search tool – all items have multiple tags allowing users to search for new products and news by a specific topic or application. • Optimized to load faster and perform user-initiated operations faster. • A product directory is integrated at every level, from daily news to company storefronts to new products • More enhanced multimedia options, including podcasts and webcasts. • Increased social media ‘sharing’ options with multiple social media links at the bottom of every page on the site • Easier access to constantly updated news articles, as well as a format that makes them easier to read. • Continually updated with RSS news feeds from important science and technology sources • Allows users to search for products through various factors including company, primary use and product name. • More spots for enhanced advertisements including ‘peel-down’ ads and ‘pencil-tip’ ads

  4. Laboratory Equipment Website Overview

  5. ABM Website Metrics

  6. ABM Website Metrics

  7. Continuous Contact • Advantage Business Media has rolled out a new online business audience marketing product that will enable you to stay “top of mind” with interested prospects at every stage of the sales/marketing funnel resulting in conversion.  • This new product, powered by ABM’s rich business audience data and remarketing technology ensures marketers’ that their targeted audience knows, “who they are, what they do and why they matter” at every stage of the sales/marketing cycle.     • Search and display have been known to offer a powerful combination to online marketers seeking to increase conversions. In recent research, “comScore found that “search alone produces an 82% lift in sales from visitors exposed to ads, compared to…119% when search and display campaigns are combined”.  This new ABM product enables you to build optimum frequency and targeted audience display campaigns without wasted impressions to complement search marketing campaigns. • You can now build effective reach and frequency programs to target and motivate your highest value prospects, effortlessly with this new product from ABM.

  8. Water Cooler to Web

  9. How Big?

  10. So Big! • Program Three: 150,000 Impressions: $5,250, effective CPM $35, 108 Clicks, Click-thru-rate .07 • CPM for ABM and Remarketing Network Buy • 30,000 impressions on ABM websites @ $55 CPM = $1,650 • 120,000 impressions on the network @ $30 CPM = $3,600 • Total $5,250 • Expected Click thru rates • 30,000 impressions @ .12 CTR on the ABM sites = 36 clicks • 120,000 impressions @ .06 CTR on the Network = 72 clicks • Total 108 clicks

  11. So So Big! • Program Two: 500,000 Impressions: $17,500, effective CPM $35, 360 Clicks, Click-thru-rate .07 • CPM for ABM and Remarketing Network Buy • 100,000 impressions on ABM websites @ $55 CPM = $5,500 • 400,000 impressions on the network @ $30 CPM = $12,000 • Total $17,500 • Expected Click thru rates • 100,000 impressions @ .12 CTR on the ABM sites = 120 clicks • 400,000 impressions @ .06 CTR on the Network = 240 clicks • Total 360 clicks

  12. So, So So Big! • Program One: 1,000,000 Impressions: $35,000, effective CPM $35, 720 Clicks, Click-thru-rate .07 • CPM for ABM and Remarketing Network Buy • 200,000 impressions on ABM websites @ $55 CPM = $11,000 • 800,000 impressions on the network @ $30 CPM = $24,000 • Total $35,000 • Expected Click thru rates • 200,000 impressions @ .12 CTR on the ABM sites = 240 clicks • 800,000 impressions @ .06 CTR on the Network = 480 clicks • Total 720 clicks

  13. Laboratory Equipment Website Overview • We have great new, high profile Rich Media ad positions that are proved to perform better and drive more impressions than static ads. • We are now offering our advertising positions at a cost per thousand (CPM) basis so you can choose how many impressions you want delivered and your ad will stay live until we deliver that number! RICH MEDIA (run of site unless otherwise indicated) • Peel back - $45 CPM • Pencil Pushdown - $75 CPM • Road Block Ad (homepage only) - $48 CPM • Expandable leaderboard - $55 CPM • Expandable Boombox - $55 CPM • Expandable Tower - $55 CPM STATIC ADS (run of site)  • Leaderboard (728x90) - $43 CPM • Banner (468x60) - $38 CPM • Boombox – (300x250) - $35 CPM • Tower (160x600) - $43 CPM • Tower (120x600) - $38 CPM • Button (125x125) - $31 CPM

  14. Thank you your time, attention and support of Laboratory Equipment! • Irene DeVos Sr. Sales Manager, Mid-Atlantic, Northwest, Europe Direct 973-920-7187 | Cell 973-867-8242 • Laboratory Equipment |Chromatography Techniques | Rockaway, NJ 07866 | Fax 973-607-5519 *irene.devos@advantagemedia.com

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