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How Social Media Management Helps Businesses

What is social media management and how can it help businesses? Social Media enables people to advocate for your business through compelling content. Through social media channels such as a blog, Facebook, Twitter and other outlets, businesses can listen to what people are saying and then being able to respond which gives businesses a tremendous amount of credibility and loyalty with customers. Social media management helps businesses grow their traffic by distributing content, growing links to a company’s website, manage a business’s reputation and branding, acquire email addresses and increase their fan base just to name a few. Social media creates opportunities for lead generation and ultimately grows a company’s revenue.

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How Social Media Management Helps Businesses

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Presentation Transcript

  1. By Aaron Bare

  2. Social Media is Local and Global

  3. 90 Trillion The number of emails sent on the Internet in 2009. Source: Jess3

  4. 500 Million Active Facebook Users Photo Credit: Oversocialized Source: Tech Herald

  5. 126 Million The number of blogs on the Internet. Source: Jess3

  6. 10 Billion+ Tweets Sent on Twitter Since 2006 Source: Mashable Photo Credit: Rosaura Ochoa

  7. 2 Billion Videos Are Streamed Each Day On YouTube Photo Credit: jonsson Source: Techcrunch

  8. What Is a Social Media Strategy?

  9. “Social Media: Enables Others to Advocate for Your Business Through Compelling Content” Image credit: Ian Sane

  10. “Social Media is Like a Cocktail Party: Listen Then Respond” Photo Credit: The Dana Files

  11. Listen and Respond

  12. “Links are the Currency of the Social Web”

  13. Publish and Broadcast

  14. “Social Media Monitoring Collects Online Mentions for Measurement and Response” Image Credit: Suchitra Prints

  15. Connect

  16. “Company Blogs are Digital Publications that Allow Public Responses” Photo Credit kevindooley

  17. Create viral loops

  18. “Facebook is a social network that connects people personally and professionally through connections, messages, photos, & videos.” Photo Credit: Marvin Kuo

  19. Facebook Fan Pages Let Businesses Interact with Customers and Prospects

  20. Facebook Social Applets drive results and traffic

  21. “Twitter is like a Text Message with a BCC: To The World” Photo Credit: ydhsu

  22. Businesses Use Twitter to Converse with Prospects, Provide Customer Service and Drive Website Traffic.

  23. Mobile Marketing

  24. Social Media Can Drive Leads and Customers Photo Credit:

  25. Microsites & Landing Page convert Social Media

  26. Traffic Growth

  27. Content Distribution

  28. Reputation Management

  29. Email Acquisition

  30. Lead Generation

  31. Online Branding

  32. Revenue Growth

  33. April 2010 Social Empire Monthly Report 1,344 Friends 998 email subscribers 24 top keywords 42 feeds 233 Followers 244 top keywords 998 forwards 533 Friends 12 top keywords 2,345 Connections 15,768 Views 22 digg’s 83 blog post 334 bookmarks 23 photos 19,998 monthly website traffic 145 brand mentions, pr weight $45,300 $232,567 online revenue Results focused

  34. Our Digital Media Offerings • Campaign Management – manage online projects • Content Management – observe, contribute, publish and manage content • Link Management – grow links • Reputation/Brand Management – manage your brand • Influencer Management – connect with key influencers/advocates and create common purpose • Conversation Management – from listen to engage to lead the conversation • Network Management – manage your networks (brand outpost) • Fan/Follower Management – manage networks • Policy Management – manage company interactions • Digital Applications –iPhone, Facebook and other applications. • Interactive – websites, micro-sites and landing pages.

  35. Any Questions?

  36. Overview


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