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Mobile Monetization

Mobile Monetization. TIMWE at a glance. Overview Offered Solutions. Mobile Money. Mobile Entertainment. Mobile Marketing. Mobile marketing campaigns and strategies for mobile carriers, consumer brands, Government/NGOs and media groups Mobile ad network.

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Mobile Monetization

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  1. Mobile Monetization

  2. TIMWEat a glance

  3. OverviewOffered Solutions • Mobile • Money • Mobile • Entertainment • Mobile • Marketing • Mobile marketing campaigns and strategies for mobile carriers, consumer brands, Government/NGOs and media groups • Mobile ad network • Billing solutions leveraging access to the billing platforms of mobile carriers • Micro Paymentsolution for Digital Contentsandservices • Solutions for monetizing and distributing content to mobile users globally • Mobile carrier portal solutions (turn-key and à la carte) • TIMWE • Solutions • Profiling • Mobile Surveys • Mobile Voting • Sales Incentives Programs • SMS Communication • Loyalty Programs • Games • Applications • Music • Videos • Photos • Mobile text services • Mobile Billing Solutions • Mobile Micro Payment Solutions • TIMWE • Services 3

  4. TIMWE around the world HQ Local Offices Countries Served 75+ countries 26offices 280+ mobile Carriers 3Bimobile users potential reach

  5. Handsets Overview

  6. Usage Habits

  7. Russia Payments Overview * Source mobimoney

  8. Importance of Going Mobile • Very high penetration of mobile, • Within mobile phones, still high penetration of non-smart phone users, • Within Smartphone users high penetration of users with no registered credit card on app stores, • Ease of use and safety of mobile for micro-payments payments, • Potential of triggering impulse buy by through mobile advertising, • Operator store fronts and internal communication channels being strong ways of distributing content,

  9. Ecosystem Overview

  10. Verticals Overview

  11. Master Aggregation Approach

  12. UserExperiencein APP Mobile Operator Billing In App “one tap” purchases In-App Payment Interface: taking the mCoin experience and easiness of use to Android Applications, mCoin experience can be even simpler and more integrated, using a one-tap buying interface. 1 2 3 4 Processing... User is playing ... User taps request That’s it!

  13. Fraud Management Fraud & Subscription & Throughout Management End-User Transaction Control (ie: 15 MOs in 10 minutes) Partner MT Control (ie: 5 MTs per each MO in a day) Subscription Flow Control Assure customer opt-in for multiple channels: • WEB • WAP • SMS Subscription Renewal Control Only allows a charging attempt if the customer is subscribed Unsubscribe Flow Management • Provide means for customers to unsubscribe: • SMS • Customer Care Tool • Partner on-demand Subscription Over Charging Control (ie: Allowing only 1 charged transaction a week)

  14. VoiceoftheCustomer Features & Services Description Monetization Assessment (billing flows) Solutions and Suggestions to increase conversion of Paying Users Global Geographic Coverage Extended Geographical Coverage Cash Advance/centralization Factoring Solutions to Partners Know how to mitigate taxes for the partners FiscalExpertise Ability to control the heavy users and the abusive behavior of the content providers Fraud Management Extend payment options Offer More payment options Whatourpartners are asking TIMWE

  15. New actions about online gambling in Russia

  16. Play Money?

  17. UserExperiencePIN payments Use your own voucher Flow Generate your own game pins and upload them to TIMWE 1 2 Start making money fast No technical integration

  18. Thank youwww.mcoin.comahmet.tosun@timwe.com

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