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Co-Creating Value: Transforming Supply Chains into Value Clusters in the Knowledge Era

In the evolving landscape of the Knowledge Era, Dr. Charles M. Savage and Elisabeth H. Sundrum explore how businesses can enhance value creation by shifting from traditional supply chains to value clusters. This transformation focuses on co-creating solutions with customers and their networks, catering to their aspirations and needs. By leveraging the capabilities of suppliers and partners, companies can foster dynamic, co-creative relationships that drive innovation. Key insights include the role of structural and human capital in creating customized solutions that meet end-user demands and aspirations.

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Co-Creating Value: Transforming Supply Chains into Value Clusters in the Knowledge Era

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  1. Knowledge Era Enterprising The Value Chain and the Value Cluster ... Co-creating with Customers and Customers’ Customers Dr. Charles M. Savage Elisabeth H. Sundrum Knowledge Era Enterprises, Inc.

  2. The Traditional Supply Chain Supplier Company Customer

  3. Customers’ Customers Supplier Company Customers The Supply Chain: Extended

  4. Customers’ Needs and Aspirations Problems & Needs Aspirations & Opportunities

  5. Customers’ Customers Supplier Company Customers Supply Chain: Needs & Aspirations Needs Aspirations Transactions Opportunities

  6. Customers’ Customers Supplier Company Customers Shift to the Value Cluster Customers’ Customers Company Customers Suppliers/Partners

  7. The Business Context: Tends & Opportunities Customers’ Customers Trends & Opportunities Company Customers Aspirations Capabilities Suppliers/Partners

  8. Skandia AFS: Working the Whole System End Users Invest in Future Laptop Software Study Wholesale Annuities Sell Annuities Skandia Brokers Select Events Manage Funds Funds Managers

  9. Skandia AFS: Amazing Co-creative Leverage End Users Hundreds of Thousands Brokers 80,000 Skandia 2400 84 Funds Managers

  10. Knowledge Era Enterprising Partnering Dynamic Teaming, Virtual Enterprising & Knowledge Networking Unique Customization Business Solutions Mass Customization Structural Capital Community of Capabilities & Aspirations Customer/Supplier Capital Virtual Community of Capabilities & Aspirations Product Solutions Transactions Human Capital Individual Capabilities & Aspirations Thanks to Hubert Saint-Onge and Leif Edvinson

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