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Ronald P. Mahurin Council for Christian Colleges & Universities

The State of Christian Higher Education CCCU Alumni Professionals Conference Wheaton College July 16, 2003. Ronald P. Mahurin Council for Christian Colleges & Universities Vice President, Professional Development & Research. CCCU Mission Statement.

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Ronald P. Mahurin Council for Christian Colleges & Universities

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  1. The State of Christian Higher EducationCCCU Alumni Professionals ConferenceWheaton CollegeJuly 16, 2003 Ronald P. Mahurin Council for Christian Colleges & Universities Vice President, Professional Development & Research

  2. CCCU Mission Statement To advance the cause of Christ-centered higher education and help our institutions transform lives by faithfully relating scholarship and service to biblical truth

  3. Higher Education in the U.S.

  4. Christian Colleges & Universities

  5. Enrollment U.S. Higher Education Enrollment Statistics1990-1999 Source: U.S. Department of Education. National Center for Education Statistics. Digest of Education Statistics, 2001. Washington, DC: 2002. * For the purpose of accurate comparison, CCCU enrollment data includes only the 98 U.S. member campuses.

  6. Enrollment CCCU Enrollment Statistics1990-2000 47.35%increase

  7. Other Indicators • Retention • Tuition & Fees • Loan Default Rates • Academic Quality (Assessment) • Alumni Experience

  8. CCCU Professional Development Programs Workshops Conferences Leadership Development Special Projects and Initiatives

  9. CCCU Faculty Development Workshops and Programs • Campus-Based Faculty Development • New Faculty Workshop • Disciplinary Workshops • Initiative Grants Program

  10. CCCU Peer Group Conferences • Presidents • Chief Academic Officers • Chief Student Development Officers • Chief Advancement Officers • Chief Enrollment Officers • Chief Financial Officers • Campus Ministry Directors • Alumni Professionals • Other Peer Groups

  11. CCCU Leadership Development Initiatives • Trustees • New Presidents • New Chief Academic Officers • Emerging Leaders

  12. CCCU Special Projects and Initiatives • Comprehensive Assessment Project • Collect and understand outcomes assessment and student satisfaction information from our schools • Member Surveys • Alumni • Confidential Compensation Salary • President’s Salary • Enrollment • Faculty • Tuition

  13. Special Projects and Initiatives • Templeton Oxford Seminars on Science & Christianity • Faithful Change Project

  14. CCCU Scholarly Initiatives • HarperCollins Series “Through the Eyes of Faith”

  15. CCCU Scholarly Initiatives • BakerBooks Imprint

  16. CCCU Student Programs • 8 Semester programs • 2 summer study programs • 2 international partner programs (new)

  17. Alumni Estimated total member campus alumni: 1.4 million

  18. Enhancing Alumni Awareness • Christian Higher Education Month • Received almost 100 nominations from 46 member colleges and universities for outstanding alumni • Preparing media packets with press release, selected alum profiles, other helpful information for each member campus • Will present profile of one nominee each day in October (highlighting 31 total alumni) on Web at www.cccu.org

  19. Making the Case Campaign • Step one: Preparation • Gathering research

  20. Comparative Alumni Research • Methodology: • 28 minute telephone interviews conducted July 22-27, 2001 • 300 CCCU member colleges’ alumni • Graduating classes of 1958-1995 • Margin of error +/- 5.8 percentage points for sample size of 300 • Study conducted by Hardwick-Day, Inc. • Available on the Web under research in our services tab atwww.cccu.org/services

  21. Alumni Research Hardwick-Day, Inc.

  22. Alumni Research Hardwick-Day, Inc.

  23. Alumni Research Hardwick-Day, Inc.

  24. Alumni Research Hardwick-Day, Inc.

  25. Alumni Research Hardwick-Day, Inc.

  26. Alumni Research Hardwick-Day, Inc.

  27. Making the Case Campaign • Step one: Preparation • Gathering research • Building mantra and owning one word

  28. Making the Case Campaign • Our Mantra • Rewarding Scholarship • Meaningful Service • Committed Community • Transforming Faith

  29. The word we want to own: Purpose

  30. Making the Case Campaign • Step two: Building awareness • Making the Case brochure • Draft a brochure for target audience (parents, students, faculty, administrators, donors and media) • Testimonials from alumni • Statistics that distinguish CCCU schools from other colleges and universities • Advertising in several Christian publications

  31. Making the Case Campaign • Step three: Building credibility and awareness • Continue advertising • Focus on mainstream media outreach

  32. In Summary . . . • Those who financially supported CCCU Member colleges are more likely to: • Credit their college with helping them to develop • A sense of purpose in life • Preparation for their first job and career change or advancement • The ability to learn new skills, solve problems and make effective decisions • Effective analytical thinking skills • Teamwork skills • Appreciation for the fine arts • A sense of stewardship • Believe it is extremely important to: • Promote racial equality or other social justice issues • Support the college by referring prospective students

  33. For more information: Ronald P. Mahurin VP, Professional Development & Research CCCU 321 8th Street, NE Washington, DC 20002 202.546.8713 rmahurin@cccu.org WWW.CCCU.ORG

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